Lessons from Alphabet

What’s Google doing that your company isn’t?

Now there’s a thought!

We all know that Google is one of the most successful and admired companies in the world, with an iconic culture that attracts 10,000 job applications a day from the brightest minds on the planet – and delivers excellent profits! But what makes it unique? Is it because they create great products, or because they have a great culture?

Peter Drucker is reported to have said that ‘culture eats strategy for breakfast’. But we know that building a powerful culture is really difficult – a culture that attracts and keeps the best people; that drives the bottom line and that differentiates you in the most competitive market we have ever seen.

So – what did Google do from the time they started in a garage in Silicon Valley to now, as a 55,000-employee global company, with a market cap of more than $500-bn and the third most admired brand on the planet?

Simply – what is Google doing that your company is not?

That’s the focus of our latest theme, developed in partnership with Craig Wing, ex-Googler, who now helps corporates improve their bottom line by creating effective cultures. Join FutureWorld and Craig on this remarkable journey to unpack the secrets of Google – from the meaning of ‘Googliness’, to its astonishing hiring practices, to its approach to openness and transparency, and the crazy idea of “Fire all your managers!”

This powerful one-hour keynote can be followed up with a series of intensive workshops customized to your specific needs, from over 30 modules, to help you understand and unpack the Lessons from Google.

This keynote is passionately presented by one of Futureworld’s Network of Futurists.