This theme is presented by:
Neil Jacobsohn
Anton Musgrave
Doug Vining
Wolfgang Grulke
Andy Hadfield
Louis Geeringh
Gus Chow
Andrew Hill
Jean-Marie van der Elst
Sam Simons
Doug Leather
Kerushan Govender
Mark Powell
Sehr Ahmed
Michael Vincent
Terry Annecke

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Recommended Books

Ten Lessons from the Future

The future is a matter of choice, not chance

Consumer culture, technology and business models - we know what the world was like in the past, but what is the inevitable future in the coming decades?

This powerful audio-visual presentation is a roller-coaster ride from the culture of the sixties and seventies - and the attitudes, products and companies it spawned – to the potential scenarios of 2020 and beyond.

What could we have learnt about the future back then? Why did we miss some of the most important new developments such as the personal computer and the impact of the mobile phone? And learning from perfect hindsight, what can we realistically expect to hit us in the future? Which will be the winning and losing industries? What will be the winning nations? What lessons can we learn from this future that we can apply to our business thinking today?

In this warp-speed world it is no longer sufficient to learn from experience – we must learn to learn from the future!

This presentation is based on Wolfgang Grulke's best selling book "Ten Lessons from the Future".

This module is passionately presented by one of FutureWorld's Network of Gurus.
To discuss this offering in more detail, please contact FutureWorld International.
Related Book
This presentation is based on Wolfgang Grulke�s best selling book Ten Lessons from the Future

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Wolfgang Grulke at Arthur Andersen Conference - Europe
Why knowledge has no value (1126kb)
The explosion of the world's digital skin (1069kb)
Introduction to the Woodstock sequence (1195 kb)

Is it enough to learn from experience? What can we learn from the future?

Title: Ten Lessons

At the turn of the millennium, our minds automatically seem to turn to the future. Yet, most visions of the future 20 to 30 years out seem to be just so much science fiction!

"Impossible", we say! "It just won't happen - people are not ready for it!"

We tend to forget from whence we came 20-30 years ago! So much that we take for granted today has come as a result of radical innovation and change that just sneaked up on us! But of course today, thanks to perfect 20/20 hindsight, we know better - we could have predicted it all! Really???

In this presentation we explore the culture of the sixties and seventies, the so-called Age of Aquarius - and the attitudes, products and companies it spawned. What could we have learnt about the future back then? Why did we miss some of the most important new developments such as the personal computer and the impact of the cell phone?


So, learning from perfect hindsight, what can we realistically predict for the 2020s?

What new bits of science and technology will shape your life and business?

What will be the role of governments?

What will be the dominant culture when the children of the MTV generation are leading business? What will be the growth industries and the growth stocks?

Where should you be investing your time and money today?

Here are the 10 Lessons from the Future!

Information and ideas fuel the economy Pure knowledge is worthless, skills are everything.

BioTech is the 2nd information revolution! Advances in bio-technology are being fuelled by information professionals rather than biologists and will create an economy more profound than the digital age.

It's the 'personal' age! As we move from central power to personal power, we realise you can decentralise everything: computing, knowledge, energy production, health care, manufacturing, responsibility, etc.

Leadership can be widely shared! Organisations resemble flocks of birds as staff take turns to lead aspects of the enterprise.

Fractal/non-linear behavior is the norm! You can't simply extrapolate from the past. The most powerful sucesses are not predictable. Taking risks is safer than doing nothing! Chaos is not frightening, really, it's just biological behavior!

The 'unknown' is the field of all possibilities! Uncertainty presents the moment of real freedom, beyond the known of historic baggage. Your plans must be dynamic.

Eat yourself, become your own worst nightmare! Don't wait for new competitors to show you how customers ought to be serviced - do it yourself, while you can afford it.

You can no longer learn from experience! The faster the future changes, the less relevant experience becomes. You must learn from the future. Learning is no longer owned by educators, and education is no longer owned by government.

Don't compete! It's the most competitive market ever so don't compete! Find white-space opportunities in which you have no competitors.

It's one world, one mind, one time! The planet is covered in a digital skin uniting all mankind with one internal clock that runs 24x7x52. You must use the entire global resource base. You must beat to your customers' drum.

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