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by Wolfgang Grulke with Gus Silber
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Think innovation, because that's the way the world turns: on the axis of an idea whose time has come. Radical innovation is no longer an option. It has become a business imperative.
Innovation has become the economic religion of the 21st century, but on its own, it's no longer enough to differentiate you from "the bunch". To thrive today, you need radical innovation. At the heart of radical innovation are bold visionary individuals who are fiercely proud of what they do. Often, they exhibit "unreasonable" behaviour and end up becoming the heroes of the business revolution they inspired.
This text is about real people who took risks. They set themselves extraordinary goals at almost impossible odds. These are stories about out-of-the-box thinking, passionate individuals and the different kinds of companies they created. Share their ideas, attitudes and experiences - valuable connections to the real world - and build your own context for thriving as a business radical. Be inspired to take a quantum leap.
Companies don't innovate - people do!
With today's markets changing at warp-speed, no existing business believes it has a future without a strong focus on innovation. Companies with bold leadership are attempting to create a culture in which innovation can flourish. To do so, they need radical innovators and business activists.
This is what Lessons in Radical Innovation is about. There are many books on innovation, but this is the first to take the debate from the corporate level to the individual. It's about real people who took risks, who set themselves extraordinary goals against almost impossible odds.
These are stories about out-of-the-box thinking; about passionate individuals and the different kinds of companies they created.
The book provides a structured way to think about innovation and gives practical examples of how individuals are doing it. Share their ideas, attitudes and tools - real world examples of real people making a real difference - and build your own context for thriving as a business radical.
"Lessons in Radical Innovation is a MUST READ if you want to understand the new business paradigm and make the mind shift needed to develop business models for the corporate enterprise moving forward. A tremendous guide through the scary yet exhilarating landscape of innovation.
You can no longer rely just on the experience of past success, nor is pure innovation enough to thrive in future. RADICAL Innovation is the name of the game, and Wolfgang Grulke is the gamemaster!"
Radames Soto- Managing Director, The Wall Street Journal Interactive
"Lessons in Radical Innovation is a highly readable and original book on innovation. It will educate, challenge and delight you, and should become required reading for any manager interested in building the markets of the future."
Professor Costas Markides, Robert Bauman Professor of Strategic Leadership and Chairman of the Strategy Department, London Business School