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by Wolfgang Grulke with Gus Silber
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"Lessons in Radical Innovation is a MUST READ if you want to understand the new business paradigm and make the mind shift needed to develop business models for the corporate enterprise moving forward. A tremendous guide through the scary yet exhilarating landscape of innovation.
You can no longer rely just on the experience of past success, nor is pure innovation enough to thrive in future. RADICAL Innovation is the name of the game, and Wolfgang Grulke is the gamemaster!"
Radames Soto- Managing Director, The Wall Street Journal Interactive
"Lessons in Radical Innovation is a highly readable and original book on innovation. It will educate, challenge and delight you, and should become required reading for any manager interested in building the markets of the future."
Professor Costas Markides, Robert Bauman Professor of Strategic Leadership and Chairman of the Strategy Department, London Business School