Medium size enterprises and large corporations stand to benefit from a new R200 million partnership that aims to help businesses create radical growth. The global business and technology think tank FutureWorld and Deloitte Consulting in Southern Africa are partners in the 'FutureWorld Powered by Deloitte' venture.

FutureWorld and Deloitte have already helped companies around the world to create more than 150 innovative businesses in the past 10 years. "We strategise differently," says Louis Geeringh, the managing director of Deloitte Consulting. "Instead of planning incrementally, asking the traditional questions such as who the competitors are and what market share to pursue, we start with what the environment will look like in the future," Geeringh explains.

These companies were asked who the winners and losers would be in the future he says and if they wanted to serve winners. Driving revenue growth in a global competitive market where capital markets punish companies that cannot sustain growth was critical for SA businesses to stay internationally competitive.

The new venture will be jointly managed by Neil Jacobsohn the chief executive officer of FutureWorld SA and Thiru Pillay head of strategy and innovation at Deloitte Consulting. Deloitte research has revealed that more than 72 of total shareholder returns in the last decade was exclusively due to driving revenue growth. "This does not happen by chance. It s a process than can be managed. That's the competitive advantage we can bring," Pillay says.