MindBullets is a part of the global FutureWorld Network, constantly sensitive to changes in the technological, economic, social, political and business landscape. The MindBullets Contributors scan this rapidly changing environment for clues about possible future trends. The results of this synthesis are combined by our contributors into an on-going series of MindBullets: News from the Future - with a summary emailed to you every Thursday and the complete MindBullets data base available online to explore each scenario in more detail. Exciting scenarios of alternative futures based on breakthrough thinking today. A powerful tool to help you learn from the future - a new MindBullet every week!

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Filtered by tag: Consumer Behavior

LET'S DO APPLE FOR LUNCH

Published on: 22 August 2019

Or how about coffee at Facebook?

Dateline: 3 September 2021

Sometimes it's surprising how quickly things can change, but now we don't think of tech brands as companies, but rather as neighbourhood stores and coffee shops. You might pop down to your local Google Shoppe for an Android scan and a healthy drink at the juice bar, or visit Microsoft (again!) for that HoloLens fix, and a latte. Or just head over to Amazon for lunch. And pick up a package. So many of these so-called internet giants are now accessible in the phygital space, with cafes, pop-ups and ...

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PUTTING THE KIDS IN CHARGE

Published on: 8 August 2019

If half your board members are under 40 you're winning

Dateline: 7 November 2022

Maybe it was Greta Thunberg, the teenage climate activist from Sweden who started it all. She told the big boys at Davos that "I want you to act as if our house is on fire. Because it is." While she was referring to climate change, it seems that her passionate plea shifted something in society. We need to start paying attention to those who know that Telegram is a smartphone app and not a daily paper or a message sent during World War I. Until now, company boards have tended to be older and male. ...

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TESLA DOUBLES DOWN ON SOLAR

Published on: 1 August 2019

Using uncertainty to generate future revenues - and profit

Dateline: 2 August 2023

Tesla Energy has caught the market napping, by announcing a unilateral doubling of the power warranties on its solar panels and tiles. Previous power production guarantees were an industry matching 25 years on panels and 30 years on solar roof tiles. Now Tesla has doubled that to 50 and 60 years respectively. Competitors are nonplussed. "No one will buy a panel that has only 25 years power life now," says an influencer for a leading Chinese solar module manufacturer. "We're basically ruined, unless ...

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CURATION-AS-A-SERVICE SMOKE AND MIRRORS

Published on: 25 July 2019

Digital transparency demands authenticity

Dateline: 29 January 2021

There have been and always will be people who try to game the system, but the truth inevitably comes out. It's nothing new for digital marketing agencies to take over the responsibility of a supermarket's Instagram account or an accounting firm's newsletter. However, the careful and perfect curation of one's own digital presence, CaaS (curation as a service), is a relatively recent development that seems to have bombed out in spectacular fashion. Initially, firms like Repu and Best Foot Forward ...

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CAPITALISM IS DEAD

Published on: 18 July 2019 1 Comment

Long live postcapitalism!

Dateline: 27 September 2031

Capitalism has run its course and expired. Now we live in the age of postcapitalism, a technology enabled society where work is disconnected from wages, and profit is tempered by purpose. Some people call it 'technotopia' or 'luxury communism'. We call it the 2030s. We've been told for decades that capitalism was doomed, that it was the architect of its own destruction, and to a certain extent that was true; but the experiments known as communism and central planning were abject failures. Without ...

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COFFEE IS THE NEW BLACK (GOLD)

Published on: 11 July 2019 1 Comment

Everyone wants a tastier caffeine fix - and an energy boost!

Dateline: 27 October 2028

Climate change, crop disease and deforestation - things were not looking good for the coffee bean in recent years. For some coffee connoisseurs, the panic reached crisis levels, and so they intervened, only to revolutionize the joe we all know. December 2018 saw the launch of Atomo molecular coffee - coffee made, well, without coffee! Through a process of reverse engineering, they also managed to remove the traditionally bitter taste that coffee lovers have learned to accept. In fact, there ...

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BIG DATA IS A DOUBLE-EDGED SWORD FOR BIG BUSINESS

Published on: 20 June 2019

Car manufacturers in trouble for colluding with insurance companies

Dateline: 29 May 2022

Big data has been big business for some time now. The more you know about your customer, the more you can personalize offers, and the easier it is to sell more people more things. Even better, you also get to on-sell all that data that your customers pay you to collect on them, to other third-party businesses to use in their own marketing and product development: win-win! However, big car companies are starting to learn that the so called "surveillance capitalism" economy cuts both ways. Two large ...

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OWNERSHIP LITE

Published on: 13 June 2019 1 Comment

Sharing homes and lives, not just power drills

Dateline: 2 June 2024

Co-living has been on the block for a while, but it's no longer a fringe phenomenon. You won't see singles scouting for bachelor flats or studio apartments. Instead, digital nomads are co-living by choice, opting for shared residences that are part dorm and part hotel, giving their inhabitants private bedrooms with en suite bathrooms, but communal kitchens and living rooms. It's quite a stretch from renting out your power drill in the sharing economy, to sharing home life 24/7, but multiple ...

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TRUST ME, I’M AN AI

Published on: 6 June 2019

Smart software is so convincingly smart, we trust it more than people

Dateline: 3 June 2022

"Trust me, I'm a doctor!" is an old cliché, that we've all learned to take with a pinch of salt, but now there's a new benchmark for trust. How often, when a friend or colleague spouts a factoid or news bite, do you check it out on Google for accuracy? And when driving to a new destination, or trying to beat traffic, you rely on your smart device - car or phone - for navigation, don't you? You'd never ask a stranger for advice. All these things are driven by artificial intelligence, and we've come ...

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SCREENS ARE SO NINETIES

Published on: 30 May 2019

Now the rich are outsourcing their aching neck muscles

Dateline: 9 May 2023

Back when mobile phones just arrived on the market, it was all the rage to walk around with the Nokia brick in your hand. As the years went by, the more screens you had, the higher your status; laptop, tablet, phone, smart watch - the more you had, the better. Time and again though, what happens after ubiquity? Yes, you guessed it, the exact inverse. It's the poor who are living, learning, and dying by screens because the rich are opting for real people. A single mom in the Bronx can't afford a ...

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GLOBAL POPULATION BOOM GOES BUST

Published on: 9 May 2019

Our planet will be a lot emptier than we first expected

Dateline: 18 June 2024

It's always been hard to question the status quo, whether it's speaking out against Apartheid or tackling climate change. Very few people take on the UN over one of the most widespread assumptions in society. But thank goodness someone did. In 2019 the weak signals were there for those who wanted to see. Whereas the UN projected 9 billion people in 2050 and 11 billion by 2100, a select group of scientists and demographers modelled a different future; one in which the global population stabilizes ...

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CALLS GROW TO GIVE ANIMALS HUMAN RIGHTS

Published on: 18 April 2019

Big tech scrambles to hire bio-ethicists as inter-species genetic engineering debate heats up

Dateline: 11 April 2028

It's 2019 all over again. Silicon Valley is on a hiring spree - for bio-ethicists. Advances in genetic engineering involving integrating animal DNA into human embryos, and human DNA into animals, using CRISPR technology, to enhance health and cognitive ability, have caused an ethical and legal conundrum. If some humans are technically partly animals, and some animals are part-human, who decided who qualifies for human rights? And who counts as a real person? Human rights groups are ...

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SOCIAL ISOLATION REACHES EPIC PROPORTIONS

Published on: 28 March 2019

Japan calls digital timeout to save society

Dateline: 17 April 2025

The Internet will bring us closer, they said. It will improve social connection, they said. Yeah, about that... In the early days of the web and social media, we all thought that it's simply an add-on to actual, face-to-face, relationships. However, with time it became all too easy to create the facade of a perfect life on Instagram. Real-life conversations gradually morphed into superficiality, devoid of any vulnerability (Brené Brown regularly cried herself to sleep at night). The explosion of ...

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WHOSE BUSINESS IS IT ANYWAY?

Published on: 31 January 2019

Customers dictate the course of business

Dateline: 1 February 2023

Change is inevitable, but many businesses don't like or want change. Not when they're on top, and milking the cash cow; if it's not broke, don't try to fix it! But just because you're making super profits, and your customers adore you, doesn't mean it's going to be that way forever, even if you're Apple or Coca-Cola. Just ask Kodak. Shareholders and employees like to think it's 'their' business, but it's not much fun running or owning a business with no customers; a bit like a morgue, except that ...

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ONE APP TO RULE THEM ALL

Published on: 17 January 2019 1 Comment

Digital swamp monsters are taking control of our lives, and we are happy to let them

Dateline: 2 January 2022

We've just begun a new year in the early 'twenties, and looking back with perfect hindsight over the past 20 years, we might be shocked at how deeply digital transformation has changed our businesses, and our lives. It's no longer about the 4th Industrial Revolution, it's the fourth age of humanity, of society, of the world - we've become Digital Humans. It's all very well to blame it on smartphones, even though, back in 2002, all we had were BlackBerrys and Nokia Communicators - remember them? In ...

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THERE'S A NEW FOREST IN TOWN

Published on: 3 January 2019 1 Comment

Printed bio solar cells are greening the city

Dateline: 3 January 2028

We've had vertical gardens and basement farms for some time now, in our cities, but now landscaping has taken on a whole new dimension. With 3D printers and bio-engineered shrubs and trees, terraced gardens and leafy lanes can be laid out by the robots, straight from the architect's designs. What's more, genetically altered algae are used to construct bio solar cells that form part of the leaf structure, harvesting solar power from panels that look and act like, well, leaves - nature's very own ...

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BEATING THE AI BLUES

Published on: 13 December 2018

Machines don't have a heart

Dateline: 12 January 2022

That's the problem with artificial intelligence - it's pretty cold and mechanical; and it lacks emotional intelligence. Companies like Google and Amazon have worked hard over the last five years to inject some warmth and 'humanity' into their voice assistants, but it's an uphill battle. "Not very witty, and no sense of humor either," was how one reviewer described the latest incarnation of Siri on Apple's iPhones. Which is why more and more people are starting to rebuff smart assistants and work ...

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BIG BROTHER AT BORDER CREATES BIG STOCK DRAMA

Published on: 25 October 2018

Did New Zealand Customs official leak info from traveller's phone?

Dateline: 7 June 2019

Very few people expected that the New Zealand law, which allows customs officials to inspect and copy data on travellers' digital devices, would still be enforced months later. The only alternative is for the passenger to pay a hefty fine, but how is that really different from a bribe? Right from the start, with the new law introduced in October last year, human rights groups have been up in arms, but this week the wider world took notice as well. A highly agitated male, sweating profusely, was ...

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DIGITAL CREATIONS BECOME MILLIONAIRES

Published on: 23 August 2018 1 Comment

Actual existence not a prerequisite for wealth anymore

Dateline: 28 September 2023

For a long time, people invested in and trusted those who they could see in the flesh. Steve Jobs presenting the new iPhone on stage. Tick. Warren Buffet speaking at the Berkshire Hathaway shareholders meeting. Tick. Heidi Klum strutting her stuff for Victoria's Secret. Tick. Not anymore. The world economy has witnessed a new influx of millionaires who built their wealth on, well, nothing. Nothing but data, that is. It started with computer-generated models and Instagram influencers who dethroned ...

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ALGORITHM SAVES YOU FROM YOURSELF

Published on: 21 June 2018

There's a new digital gatekeeper holding your hand and saving your reputation

Dateline: 4 January 2021

It's funny to think that we were impressed when filters could make our photos look cooler. Or that Spotify could suggest other artists based on our taste in music. Clever and entertaining, but not really significant. An algorithm that stops you from ruining your reputation, now that's a completely different story. A former Facebook bigshot has now started his own firm called Barrier. Trevor Scott saw his opportunity as numerous Facebook users ended up being fired or sued based on what they sent ...

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Filtered by tag: Consumer Behavior