MindBullets is a part of the global FutureWorld Network, constantly sensitive to changes in the technological, economic, social, political and business landscape. The MindBullets Contributors scan this rapidly changing environment for clues about possible future trends. The results of this synthesis are combined by our contributors into an on-going series of MindBullets: News from the Future - with a summary emailed to you every Thursday and the complete MindBullets data base available online to explore each scenario in more detail. Exciting scenarios of alternative futures based on breakthrough thinking today. A powerful tool to help you learn from the future - a new MindBullet every week!

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Filtered by tag: Brands

ALL IS TRUE

Published on: 12 September 2019

Never let inconvenient facts get in the way of a good story

Dateline: 12 September 2023

In the post-capitalist, post-digital, post-fact world of the 2020s, we've come to recognize that belief is all-important, and facts don't really matter. Belief in 'fictions' is what holds society together, and what makes markets work. Without a common purpose, a shared belief that the system works, no one would be prepared to enter into a mutually beneficial transaction; which is what markets are all about: cooperation. In point of immaterial fact, all of the earliest forms of social cooperation ...

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LET'S DO APPLE FOR LUNCH

Published on: 22 August 2019

Or how about coffee at Facebook?

Dateline: 3 September 2021

Sometimes it's surprising how quickly things can change, but now we don't think of tech brands as companies, but rather as neighbourhood stores and coffee shops. You might pop down to your local Google Shoppe for an Android scan and a healthy drink at the juice bar, or visit Microsoft (again!) for that HoloLens fix, and a latte. Or just head over to Amazon for lunch. And pick up a package. So many of these so-called internet giants are now accessible in the phygital space, with cafes, pop-ups and ...

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PUTTING THE KIDS IN CHARGE

Published on: 8 August 2019

If half your board members are under 40 you're winning

Dateline: 7 November 2022

Maybe it was Greta Thunberg, the teenage climate activist from Sweden who started it all. She told the big boys at Davos that "I want you to act as if our house is on fire. Because it is." While she was referring to climate change, it seems that her passionate plea shifted something in society. We need to start paying attention to those who know that Telegram is a smartphone app and not a daily paper or a message sent during World War I. Until now, company boards have tended to be older and male. ...

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COFFEE IS THE NEW BLACK (GOLD)

Published on: 11 July 2019 1 Comment

Everyone wants a tastier caffeine fix - and an energy boost!

Dateline: 27 October 2028

Climate change, crop disease and deforestation - things were not looking good for the coffee bean in recent years. For some coffee connoisseurs, the panic reached crisis levels, and so they intervened, only to revolutionize the joe we all know. December 2018 saw the launch of Atomo molecular coffee - coffee made, well, without coffee! Through a process of reverse engineering, they also managed to remove the traditionally bitter taste that coffee lovers have learned to accept. In fact, there ...

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SCREENS ARE SO NINETIES

Published on: 30 May 2019

Now the rich are outsourcing their aching neck muscles

Dateline: 9 May 2023

Back when mobile phones just arrived on the market, it was all the rage to walk around with the Nokia brick in your hand. As the years went by, the more screens you had, the higher your status; laptop, tablet, phone, smart watch - the more you had, the better. Time and again though, what happens after ubiquity? Yes, you guessed it, the exact inverse. It's the poor who are living, learning, and dying by screens because the rich are opting for real people. A single mom in the Bronx can't afford a ...

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DIGITAL CREATIONS BECOME MILLIONAIRES

Published on: 23 August 2018 1 Comment

Actual existence not a prerequisite for wealth anymore

Dateline: 28 September 2023

For a long time, people invested in and trusted those who they could see in the flesh. Steve Jobs presenting the new iPhone on stage. Tick. Warren Buffet speaking at the Berkshire Hathaway shareholders meeting. Tick. Heidi Klum strutting her stuff for Victoria's Secret. Tick. Not anymore. The world economy has witnessed a new influx of millionaires who built their wealth on, well, nothing. Nothing but data, that is. It started with computer-generated models and Instagram influencers who dethroned ...

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ALICENT IS THE NEW DIGITAL CURRENCY

Published on: 3 May 2018

Bitcoin faces irrelevance as network based digital cash takes over

Dateline: 1 May 2026

When Bitcoin reached its all-time high, it operated on a network with only a few million subscribers, and faced a multitude of copycat coins and tokens that had the potential to supersede it. What it really needed was global critical mass. The opportunity was there for a truly massive network to launch its own blockchain currency, or take on the open source system already in the wild. At the same time, cryptocurrencies needed a technology fix; something to make them more user friendly, trusted and ...

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WHERE HAVE ALL THE DEALERS GONE?

Published on: 5 April 2018

Who killed the retail auto showroom?

Dateline: 7 April 2022

Buying a new car is often the second most important financial decision we make, after buying or building a home. It's a rite of passage for many middle class adults; it shows you have arrived, you've achieved a life-stage milestone. It's not a decision taken lightly, or driven by impulse. You've had a feeling for some time, that you might be getting close, so you've been checking out your options. Which models make for a sweet ride, and fit with your self-image? If you're at all interested in cars ...

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SEE THE WORLD THROUGH MY EYES

Published on: 13 April 2017

Sharing your real-time view of life is bigger than Twitter or Instagram

Dateline: 26 April 2019

We had blogs, then vlogs, then Twitter and Periscope; everything becomes more immediate, as the news cycle and attention spans shorten. Remember when, a couple of years ago, a passenger was dragged off a United plane? The video of the poor guy went viral in hours. Now, the latest social media phenomenon is to share what you see - in real time, using Samsung's video contact lenses, called Viddyize. People who subscribe to your feed can see what you see - as you see it. With Viddyize, we could have ...

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THE BATTLE FOR A FREE INTERNET

Published on: 6 April 2017

Citizens vs. governments as the next generation of the internet unfolds

Dateline: 11 March 2020

It's 31 years since Tim Berners-Lee invented the World Wide Web; and he is the first to admit that many things have gone wrong since his original dream. Sir Tim envisaged, in his own words, "an open platform that would allow everyone, everywhere to share information, access opportunities, and collaborate across geographic and cultural boundaries." Certainly the internet has achieved that - but increasingly it is a place where trolls attack with crude, vicious posts; where governments and political ...

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NO MORE FAKE NEWS TO SWAY YOUR VIEWS

Published on: 5 January 2017 4 Comments

'Pants-on-fire' detector comes to the rescue

Dateline: 29 May 2021

The Internet and globalization brought hordes of information with it, but unfortunately no easy way of verifying the truth or validity of all those search pages. How clearly did we see the consequences in 2016, when the US election results baffled, well, basically everyone! In a world where 'Reality Hacking' is now a thing, we need all the help we can get. Fake news and targeted propaganda are altering peoples' perception of reality. Now, the latest innovation in real-time speech processing ...

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NOW LIFE REALLY IS A DRESS REHEARSAL

Published on: 27 October 2016

VR lets you truly try, before you buy

Dateline: 26 February 2020

Remember when it used to be good enough, if you offered a high quality product or excellent service? It's become much harder to get to the finish line with the same old tactics. You see, to buy or not to buy, that has always been the question. Except now, it's so much easier to answer. Shopping around has been redefined; the pre-buying experience has turned into a deal-breaker. In this lower growth world, trial by virtual reality has become the norm for the middle class. A score from Booking.com ...

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APPLE AIRPHONE REDEFINES ICT

Published on: 22 September 2016 3 Comments

Voice is the new mobile computer interface

Dateline: 21 September 2019

The company that brought us the world's first true smart phone has done it again. A dozen years after the launch of the iPhone, Apple has completely redefined the personal mobile computing device - you know, that thing we used to call a 'phone.' At the height of the smartphone revolution, Apple's iPhone 8 was being outsmarted by Samsung and other Android devices; cheaper, faster and more ubiquitous than Apple, the open platform ruled. But in its inimitable fashion, Apple had "just one more thing" to ...

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FIRST COMPANY TO BAN SMART DRUGS DESPITE PROFIT RISK

Published on: 15 September 2016

Global firm says "No thanks, we're good" in a new world of ethical dilemmas

Dateline: 4 May 2026

To boost the brain, or not to boost the brain? That's the latest differentiating factor that is dividing clients and determining their choice of service providers. No one is sure exactly how the nut should be cracked, but in the most progressive markets some executives are already taking a stand. The German engineering firm AUB has implemented pioneering policies relating to the (non)-use of brain enhancing drugs at work. Their belief? Increased productivity and innovation is necessary and very ...

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THE FUTURE SURE AIN'T WHAT IT USED TO BE

Published on: 11 August 2016 2 Comments

The future will always surprise us

Dateline: 11 August 2026

Back in the 1950s, seventy years ago, people made all sorts of predictions about what the future would be like. We'd have flying cars and robot maids, it was all so exciting. Well, it hasn't turned out quite like that. That's the point; the future is always different to what we expect. Sometimes things don't materialize, like fusion power and flying saucers. Other times they exceed our wildest Star Trek dreams, like smartphones and teslas. Take the Apple iPhone as a case in point. As leading edge ...

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MADMEN REPLACED BY ADBOTS AND ROBO-WRITERS

Published on: 11 February 2016 3 Comments

Saatchi & Saatchi hire creative robots, not people

Dateline: 12 February 2020

I remember clearly when artificial intelligence expert Vivienne Ming told us: "No job or industry is safe from robotics and AI." That was five years ago. As a freelance copywriter, I was smug in my assumption that her assertion didn't apply to us, to creative skills. We were the exception to the rule; machines, no matter how smart, can't be truly creative, can they? Software bots and AI systems quickly evolved to handle ordinary, routine work like news and sports reports. Machine learning and deep ...

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YOUR CHRISTMAS PARCELS WILL HUNT YOU DOWN

Published on: 24 December 2015 1 Comment

Fluid deliveries are winning the hearts of ecommerce consumers

Dateline: 18 December 2016

How many times have you waited for the FedEx guy to come - to your home or to your office? Do you recall that irritable chore of booking a delivery slot, only to be bound by that fixed block of time in your Google calendar? This Christmas, rejoice, because your e-shopping order will find you, wherever you are! After a roaring success of using digital keys to deliver parcels to individual Volvo passenger cars in Sweden, H&M has announced a roll-out of the initiative to all EU countries where it has ...

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SUGAR, DRONES AND GUNS

Published on: 8 October 2015 4 Comments

Industries transformed by sudden regulation

Dateline: 12 December 2020

This is going to be a strangely different Christmas. No matter how good the sugar substitutes, Christmas treats just don't taste the same. And the kids don't like it. I cannot buy junior a drone. Will he be satisfied with a virtual drone game instead? The gun store at the mall has shut. In its place is a pop-up store selling smart digital Christmas decorations. They should help light up what is becoming a rather different season. These three industries, sugar, drones and guns have all been ...

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SOCIAL MEDIA IS DEAD

Published on: 24 September 2015

Long live cultural media

Dateline: 14 June 2017

Twitter is fading fast, becoming a niche echo chamber for journalists and publicists. Facebook is fragmenting, and services you've never heard of, but billions use daily, are dominating the online media scene. Welcome to cultural media, where the medium truly is the message. Even shops and malls are media now, providing entertainment, information and marketing opportunities first; products and transactions second. Most shoppers prefer to buy their goods online or in-store, for later delivery. It's ...

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APPLEIZATION MAKES US DUMB

Published on: 3 September 2015 2 Comments

Why bother to think when the machines will do it for you?

Dateline: 9 September 2018

The Appleization of society has reached an all-time high. As consumers and users of technology, we want instant gratification, intuitive interfaces and gadgets that 'get' us - as individuals. Which means that we've lost the ability to think and act for ourselves. When the chips are down, the power's out and there's no network or signal, how will we cope? Just as city dwellers have lost the skills to survive in the wild, we are losing the capacity to live and work without our smart devices and ...

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Filtered by tag: Brands