MindBullets is a part of the global FutureWorld Network, constantly sensitive to changes in the technological, economic, social, political and business landscape. The MindBullets Contributors scan this rapidly changing environment for clues about possible future trends. The results of this synthesis are combined by our contributors into an on-going series of MindBullets: News from the Future - with a summary emailed to you every Thursday and the complete MindBullets data base available online to explore each scenario in more detail. Exciting scenarios of alternative futures based on breakthrough thinking today. A powerful tool to help you learn from the future - a new MindBullet every week!

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ALL IS TRUE

Published on: 12 September 2019

Never let inconvenient facts get in the way of a good story

Dateline: 12 September 2023

In the post-capitalist, post-digital, post-fact world of the 2020s, we've come to recognize that belief is all-important, and facts don't really matter. Belief in 'fictions' is what holds society together, and what makes markets work. Without a common purpose, a shared belief that the system works, no one would be prepared to enter into a mutually beneficial transaction; which is what markets are all about: cooperation. In point of immaterial fact, all of the earliest forms of social cooperation ...

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PAY-PER-PERSON IS THE NEW DIGITAL METRIC

Published on: 5 September 2019

Marketers embrace the spatial web and start paying for people rather than clicks

Dateline: 10 June 2021

As mixed reality becomes more and more enmeshed with 'real' reality, targeting customers has never felt more like a game. The good old pay-per-click marketing metrics might have worked back in the day when the online world stayed on your computer, but in the age of extended reality, where the distinction between online and offline has all but disappeared, marketers need a new way to keep track of their results. Enter pay-per-person (PPP), the new key to success in every advertiser's media ...

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WHAT'S YOUR PERSONAL ROI?

Published on: 29 August 2019

Investment in your future now depends on your elevator pitch!

Dateline: 19 December 2021

University education has become a game of loans. Student debt has exploded and increasingly, in the last few years, some of the best and brightest students got accepted into elite schools, only to fail to arrive on orientation day, because they couldn't afford the tuition. There were only so many scholarships after all. Online courses are valuable, yes, but there's something to be said for learning in classrooms directly and not having screen-mediated lessons. It's no wonder that students started ...

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LET'S DO APPLE FOR LUNCH

Published on: 22 August 2019

Or how about coffee at Facebook?

Dateline: 3 September 2021

Sometimes it's surprising how quickly things can change, but now we don't think of tech brands as companies, but rather as neighbourhood stores and coffee shops. You might pop down to your local Google Shoppe for an Android scan and a healthy drink at the juice bar, or visit Microsoft (again!) for that HoloLens fix, and a latte. Or just head over to Amazon for lunch. And pick up a package. So many of these so-called internet giants are now accessible in the phygital space, with cafes, pop-ups and ...

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MINDREADING AIs DESTROY RELATIONSHIPS, AND BUSINESSES

Published on: 15 August 2019

When reading your mind is not good for your future

Dateline: 14 August 2022

We're all used to the old cliché, that Facebook knows you better than you know yourself, and can tell that you're pregnant, weeks before you find out. But it's still something of a shock when Google predicts that you'll need another job, even before you've been fired! Now it's being taken to another level, and Alexa, Siri and Google literally know what you're thinking, even before you've expressed those thoughts. Which is a useful way of pre-marketing, to put products and services in front of you, ...

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PUTTING THE KIDS IN CHARGE

Published on: 8 August 2019

If half your board members are under 40 you're winning

Dateline: 7 November 2022

Maybe it was Greta Thunberg, the teenage climate activist from Sweden who started it all. She told the big boys at Davos that "I want you to act as if our house is on fire. Because it is." While she was referring to climate change, it seems that her passionate plea shifted something in society. We need to start paying attention to those who know that Telegram is a smartphone app and not a daily paper or a message sent during World War I. Until now, company boards have tended to be older and male. ...

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TESLA DOUBLES DOWN ON SOLAR

Published on: 1 August 2019

Using uncertainty to generate future revenues - and profit

Dateline: 2 August 2023

Tesla Energy has caught the market napping, by announcing a unilateral doubling of the power warranties on its solar panels and tiles. Previous power production guarantees were an industry matching 25 years on panels and 30 years on solar roof tiles. Now Tesla has doubled that to 50 and 60 years respectively. Competitors are nonplussed. "No one will buy a panel that has only 25 years power life now," says an influencer for a leading Chinese solar module manufacturer. "We're basically ruined, unless ...

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CURATION-AS-A-SERVICE SMOKE AND MIRRORS

Published on: 25 July 2019

Digital transparency demands authenticity

Dateline: 29 January 2021

There have been and always will be people who try to game the system, but the truth inevitably comes out. It's nothing new for digital marketing agencies to take over the responsibility of a supermarket's Instagram account or an accounting firm's newsletter. However, the careful and perfect curation of one's own digital presence, CaaS (curation as a service), is a relatively recent development that seems to have bombed out in spectacular fashion. Initially, firms like Repu and Best Foot Forward ...

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CAPITALISM IS DEAD

Published on: 18 July 2019 1 Comment

Long live postcapitalism!

Dateline: 27 September 2031

Capitalism has run its course and expired. Now we live in the age of postcapitalism, a technology enabled society where work is disconnected from wages, and profit is tempered by purpose. Some people call it 'technotopia' or 'luxury communism'. We call it the 2030s. We've been told for decades that capitalism was doomed, that it was the architect of its own destruction, and to a certain extent that was true; but the experiments known as communism and central planning were abject failures. Without ...

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COFFEE IS THE NEW BLACK (GOLD)

Published on: 11 July 2019 1 Comment

Everyone wants a tastier caffeine fix - and an energy boost!

Dateline: 27 October 2028

Climate change, crop disease and deforestation - things were not looking good for the coffee bean in recent years. For some coffee connoisseurs, the panic reached crisis levels, and so they intervened, only to revolutionize the joe we all know. December 2018 saw the launch of Atomo molecular coffee - coffee made, well, without coffee! Through a process of reverse engineering, they also managed to remove the traditionally bitter taste that coffee lovers have learned to accept. In fact, there ...

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FLYGSKAM KILLS THE TRAVEL BUG

Published on: 4 July 2019

As 'flight shame' takes off, Sweden's travel market bites the dust

Dateline: 15 July 2024

In a world where international air travel has almost doubled in the last five years, and is rising exponentially, one would expect an affluent market like Sweden to be absolutely booming; Swedes are outgoing, and love to travel. The absolute opposite is the case. Fueled by the impassioned monologues of climate activism enfant prodigé Greta Thunberg, eco-conscious Scandinavians are too ashamed to fly, even for business. What's more, if they're high profile celebrities, like actors and politicians, ...

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SOCIAL COHESION NOW FOR SALE

Published on: 27 June 2019

Politicians are now buying votes in the open market

Dateline: 28 June 2028

Why make promises you can't keep, and end up with disillusioned voters? Rather enter into a contract, pay them to vote for you, and deliver on your contract; then everyone's happy. That's the new philosophy behind open, transparent bidding for votes, and it works both ways. Voters can't complain about politicians whose money they've accepted, and pols have a contract they have to honour, or get sued. And it's all above board and legally enforceable. Cynics would say, this is what happens anyway, ...

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BIG DATA IS A DOUBLE-EDGED SWORD FOR BIG BUSINESS

Published on: 20 June 2019

Car manufacturers in trouble for colluding with insurance companies

Dateline: 29 May 2022

Big data has been big business for some time now. The more you know about your customer, the more you can personalize offers, and the easier it is to sell more people more things. Even better, you also get to on-sell all that data that your customers pay you to collect on them, to other third-party businesses to use in their own marketing and product development: win-win! However, big car companies are starting to learn that the so called "surveillance capitalism" economy cuts both ways. Two large ...

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OWNERSHIP LITE

Published on: 13 June 2019 1 Comment

Sharing homes and lives, not just power drills

Dateline: 2 June 2024

Co-living has been on the block for a while, but it's no longer a fringe phenomenon. You won't see singles scouting for bachelor flats or studio apartments. Instead, digital nomads are co-living by choice, opting for shared residences that are part dorm and part hotel, giving their inhabitants private bedrooms with en suite bathrooms, but communal kitchens and living rooms. It's quite a stretch from renting out your power drill in the sharing economy, to sharing home life 24/7, but multiple ...

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TRUST ME, I’M AN AI

Published on: 6 June 2019

Smart software is so convincingly smart, we trust it more than people

Dateline: 3 June 2022

"Trust me, I'm a doctor!" is an old cliché, that we've all learned to take with a pinch of salt, but now there's a new benchmark for trust. How often, when a friend or colleague spouts a factoid or news bite, do you check it out on Google for accuracy? And when driving to a new destination, or trying to beat traffic, you rely on your smart device - car or phone - for navigation, don't you? You'd never ask a stranger for advice. All these things are driven by artificial intelligence, and we've come ...

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SCREENS ARE SO NINETIES

Published on: 30 May 2019

Now the rich are outsourcing their aching neck muscles

Dateline: 9 May 2023

Back when mobile phones just arrived on the market, it was all the rage to walk around with the Nokia brick in your hand. As the years went by, the more screens you had, the higher your status; laptop, tablet, phone, smart watch - the more you had, the better. Time and again though, what happens after ubiquity? Yes, you guessed it, the exact inverse. It's the poor who are living, learning, and dying by screens because the rich are opting for real people. A single mom in the Bronx can't afford a ...

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REMEMBERING TO FORGET

Published on: 23 May 2019

The art of anticipating the future is forgetting the past

Dateline: 22 May 2024

If there's one thing we've learned over the past decade, it's that the future will be different to what we expected, and often surprisingly so. You've got to remember to forget. We're now used to moon landings from private companies, and space-age internet that blankets the planet and is virtually free. All this using technology that hadn't been invented in 2014. Well, some of it, like SpaceX reusable rockets, was being developed, but they were hardly mainstream back then. And ten years later ...

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BITCOIN FINDS ITS BASE

Published on: 16 May 2019

It's looking a lot like gold

Dateline: 15 June 2021

We all remember the great Bitcoin crash of 2018, and the volatility that followed, but now it seems that the cryptocurrency is finding its niche, with investors at least. Bitcoin has been to the peak of inflated expectations, and through the troughs of disillusion and despair; the hype is finally (almost) over, and it's emerging onto the plateau of acceptance. As the poster child of blockchain tokens of value, Bitcoin has weathered the storm of extreme volatility better than most of the junkcoins ...

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GLOBAL POPULATION BOOM GOES BUST

Published on: 9 May 2019

Our planet will be a lot emptier than we first expected

Dateline: 18 June 2024

It's always been hard to question the status quo, whether it's speaking out against Apartheid or tackling climate change. Very few people take on the UN over one of the most widespread assumptions in society. But thank goodness someone did. In 2019 the weak signals were there for those who wanted to see. Whereas the UN projected 9 billion people in 2050 and 11 billion by 2100, a select group of scientists and demographers modelled a different future; one in which the global population stabilizes ...

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DEAD BATTERIES WORSE THAN NUCLEAR WASTE

Published on: 2 May 2019 2 Comments

China is drowning in unusable electric car batteries

Dateline: 3 May 2024

They say that the only real problem with nuclear power is taking care of the depleted fuel rods, often called nuclear waste, for hundreds of years after they've ceased to function. Sure, a small percentage can be 'reprocessed' into new types of nuclear fuel, but costs are so punitive, most power stations simply store the used fuel on site. Now we're running into a similar problem with electric cars, but on an exponential scale. New energy vehicles, or NEVs, have been a runaway success, in the US, ...

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