Doug Vining Is boomf a flashbrand?

A new startup in the UK combines digital info with edible gifts, and calls it "boomf". This sounds like the type of pop-up company we talked about in the attached MindBullet.

But maybe they will surprise us all and prove to be more sustainable.
A FuturesForum post (titled: "Is boomf a flashbrand?") refers to this MindBullet. The full FuturesForum post can be read here:
Posted: 3 November 2014 at 08:45

Neil Jacobsohn Is Boomf a flashbrand?

Just bought my first Boomf marshmellows in London - from their pop-up stand in Selfridges in Oxford Street...lots of interest from people passing through, but time will tell.
Posted: 5 November 2014 at 14:51
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