Indra de Lanerolle The eco-system wars: Apps vs HTML 5

I think this is coming to a head rather earlier than 2021. The big current question with apps vs the net is whether the device-based/operating system based app economies will survive the open and device neutral HTML 5 (the web's current 'upgrade'). HTML 5 allows ap-like functionality in a form that will run on any Internet connected device which makes it much more attractive to developers. Rather than look at this as apps vs the web (as you suggest, apps are really just packaging in many cases) you can see it as a retailers battle of megastores (iTunes, Play, Amazon) vs the (www) high street.

A separate point on '100 million apps' and 'a handful of gems' is: is that really a sign of a bubble? We understand with other kinds of content - like books - that a few books dominate sales but that doesn't mean that those with niche markets aren't valuable to those who want/need them. Benkler and others have pointed out that much (non or pre- web) content is made available for 'free' (at point of consumption) in many societies - academic production for example and new micro-payment (mobile) technologies may change and blur the distinctions between free and paid.

Posted: 21 February 2013 at 08:26

Doug Vining The eco-system wars: Apps vs HTML 5

Great comments! Thanks for contributing to the conversation.

Of course many things are notionally free, but like Skype calls are being paid for somewhere else in the provider chain, or form part of a bundled offering. I can't wait for a minimum 'free' amount of bandwidth to become every taxpayer's basic right!
Posted: 21 February 2013 at 09:35

Doug Vining Apps under the judge's hammer

Who would have thought that within days of this MindBullet being published, a real life story of lawsuits against the app industry would hit the headlines? Could this be the first nail in the coffin of the app economy?
A FuturesForum post (titled: "Apps under the judge's hammer") refers to this MindBullet. The full FuturesForum post can be read here:
Posted: 26 February 2013 at 20:36

Doug Vining An app boom for some

But that's now, in 2013. The complexity and risks are no less, perhaps greater in a virtual marketplace.

And then there was the child who spent GBP1700 on in-app purchases in five minutes...

Perhaps the decline of the app economy will accelerate as devices proliferate, and exceed this MindBullet timeline.
A FuturesForum post (titled: "An app boom for some") refers to this MindBullet. The full FuturesForum post can be read here:
Posted: 5 March 2013 at 13:07

Doug Vining Kill those apps and enjoy it

Go on, you know you want to. Get rid of those apps, and be on the leading edge of the next wave.

The 'Post App' Economy. It's coming, get ready now!
A FuturesForum post (titled: "Kill those apps and enjoy it") refers to this MindBullet. The full FuturesForum post can be read here:
Posted: 16 October 2013 at 16:58

Doug Vining Death of the App economy

In an ecosystem where your smart assistant is wired into all the apps and services you need or are subscribed to, then why would you need apps at all?

Two years ago we published a MindBullet that talked about the need for apps disappearing, now it's becoming reality! It's not just Google and Apple that are working in this direction. I'm sure Microsoft will also be in the game, with Cortana built into Windows 10.
A FuturesForum post (titled: "Death of the App economy") refers to this MindBullet. The full FuturesForum post can be read here:
Posted: 15 June 2015 at 09:35
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