Martin Klein Eaten from the bottom & top!

I can see many limitations with Apple in the corporate space: Their software platform (smartphones & tablets) are almost to impossible to integrate properly into a corporate environment, so can certainly agree with your assessment.
But don’t think that Microsoft is going to cut it either. Having fallen asleep behind the wheel years ago, companies like Google are already eating into their corporate email/messaging as well as the desktop space with great success. Also, unlike Microsoft, companies like Google REALLY do understand what the cloud is all about and how to leverage off it. Google is eating them from the bottom up….and companies like IBM will eat them from the top down (Consulting) leaving very little space in the middle for companies like Apple or Microsoft.
In the consumer space, the Samsung’s of this world are able to deliver faster, cheaper and better devices and solutions into this space....corporate customers are fast seeing the advantages here too.
Posted: 8 November 2012 at 07:38

Doug Vining Eaten from the bottom & top!

Hi Martin, the scenario painted here is that Microsoft makes a comeback, then after 2016 also sees a decline as new players take over. Don't write off Microsoft yet, some of their cloud offerings for corporates like Office 365 are quite compelling! And don't bet only on Google - they might be eaten by someone too, in the future.
Posted: 8 November 2012 at 09:46

Wolfgang Grulke Eaten from the bottom & top!

'Cool' Google may not be so n a year or two - they too will pay the price for their success - mid-life and super-size sclerosis.
Posted: 8 November 2012 at 10:33

Wolfgang Grulke Suddenly everyone sees the peak!

On the same day that our MindBullet on the subject is published, the Guardian makes a similar point! It will be interesting to watch Apple over the next 12 months - will it be denial or radical innovation?
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Posted: 8 November 2012 at 10:29

Doug Vining Suddenly everyone sees the peak!

I love this quote from a comment to the Guardian article. It could have been written in support of this MindBullet!

"Of course there is another technology company with pots of cash that has suddenly found a superb eye for design after years of mediocrity, and that's Microsoft. For my money they're now the ones "building the best and most complete user experience" - if you've actually used a Windows Phone with an open mind you'll be impressed, the design of the Surface tablet is stunning, and the Zune software makes iTunes look like the worst kind of old school Microsoft bloatware from days gone by."
Posted: 8 November 2012 at 19:25

Doug Vining Microsoft aint dead yet

We told you not to write off Microsoft, and it seems we were right!

Poor Bill, it must be tough having to deal with all that money. I guess he could always invest in Space-X or Tesla...
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Posted: 17 May 2013 at 17:52

Doug Vining Microsoft, the phone maker

In a MindBullet we published many years ago, we suggested that around this timeframe, consolidation in the hardware and software businesses would see companies like "Microsoft Google" or "Nokia Dell" emerging as major leaders. One should remember that, at the time of writing that story, Microsoft and Nokia were alternately the world's largest companies by value.

Well now we have "MS Nokia" and "Google Motorola" going head-to-head in devices and mobile operating systems. Where will that leave Apple and Samsung, I wonder?
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Posted: 3 September 2013 at 10:53

Wolfgang Grulke Lest we forget the old industry leaders..

This article just reminded me that there may still some life and innovation left in Microsoft! As a Surface Pro 3 user, perhaps I'm a little biased?
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Posted: 19 November 2014 at 16:55

Doug Vining Microsoft gets its cool on

Yes, we can't ignore Microsoft and Windows. Many millions of people use Windows, me included, and it's time Microsoft made it work like an innovative, leading product. It sure looks like they're planning to do that with Windows 10, which should be a major step up from 8.1. It will make integration between devices via the cloud pretty seamless. And it's a free upgrade.

But beyond that, Microsoft is showing it's willing to take risks again, and become super cool in the process. The Holographic Software and Hololens augmented reality headset have got all the geeks buzzing. From the demo, it looks like pretty radical stuff, and could "define the future of computing." But more about that later.

Just think, perhaps Microsoft still has a future, as this MindBullet published several years ago suggested.
A FuturesForum post (titled: "Microsoft gets its cool on") refers to this MindBullet. The full FuturesForum post can be read here:
Posted: 30 January 2015 at 14:33

Doug Vining Microsoft's new peak: $1Tn

Sometimes our MindBullets scenarios are predictive of future reality!

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Posted: 25 April 2019 at 13:55
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