David Graham B2B vs B2C Marketing - related comms channels

Based on feedback I received from numerous industry experts at a digital/social media conference I recently attended, the communication channel is dictated by the consumer, as is the conversations that take place. I asked questions relating to professional services organisations conducting business to business marketing with exceutive decision makers at medium to large size companies and the responses I received were unanimous. Most executives still prefer communicating using email. The trick for B2B marketers is to ensure that this privilege is not abused and should keep communication personal, relevant and brief. If you have something valuable to share with an executive, rather provide a short introduction to the content, with a link or a promise to send the information, if the recipient is interested. DO NOT sell products, services, solutions or send invites. From a social networking perspective, that majority of execs do not blog, tweet or provide Facebook updates on business-related content. You can however provide links to your businees-related content on your blog or website and have embedded business-related twitter streams in your blog and LinkedIn profile. It was also mentioned that from a business perspective, LinkedIn is the preferred social network for business people. If you want to find them and communicate with them, this is a good place to look and enter into dialogue. If your content isn't relevant, you will be ignored http://dngraham.wordpress.com
Posted: 3 March 2011 at 08:56

Anton Musgrave Scared...good...but dont let it stop you from trying!

Why is it that we seem to always risk about the risk of embracing the new social media available to us....or any new technology? Why don't we default to understanding the opportunity? Imaging where we would be if every child never tried to walk again after the first fall, or if RH Macey stopped trying after even 50 failures? The range of new market opportunities opening up and their sometimes short lives makes rapid testing and experimentation a strategic imperative! Try sensibly but fast, fail quickly and move on to the next wave of opportunities. Waiting for the perfect moment of understanding may make the idea irrelevant...more so now than ever.
A FuturesForum post (titled: "Scared...good...but dont let it stop you from trying!") refers to this MindBullet. The full FuturesForum post can be read here: http://www.futureworld.org/PublicZone/FuturesForum/BlogDetails.aspx?PostID=e4711504-3387-4698-b22e-382db35f1959
Posted: 17 March 2011 at 15:24

Wolfgang Grulke 'Endism' or Realism?

We all remember the quote "Reports of my death are greatly exaggerated!" Well, sometimes we might appear to be guilty of that ourselves. Today's article reminded me of a MindBullet we published earlier this year about the death of emails! Here's an alternate view.
A FuturesForum post (titled: "'Endism' or Realism?") refers to this MindBullet. The full FuturesForum post can be read here: http://www.futureworld.org/PublicZone/FuturesForum/BlogDetails.aspx?PostID=4d63dc9c-6660-484c-99dd-c93b6f7ce7ed
Posted: 28 November 2011 at 10:54
Comments by users of MindBullets are those of the authors and are not necessarily shared, endorsed and/or warranted by FutureWorld. All MindBullet content is Copyright FutureWorld International © 2019. All Rights Reserved.