John Menasce Good food turns bad

The organic food debate seems to be largely the whim of the wealthy households who have the disposable income to browse far from home choose what they purchase [read increased carbon emissions].The claimed increased nutrition of organic foods is not readily quantifiable. My experience of so called organic products is that they are expensive and the price differential does not indicate a corresponding increase in quality over the main supermarket or fresh produce market chains. Furthermore purchasing fresh food in South Africa in remote areas directly off the land does not show a corresonding increase in freshness or quality and the general standard of fresh food purchased away from the big fresh produce markets or supermarket chains shows poor consistency, bad hygiene and much spoiled produce. I would expect this to be the case elsewhere in the world as the quality control systems would be inconsistent. The moral of the story is if you want good food at good value --buy from the established fresh produce markets or from vendors who buy their bulk there regularly or buy from the established supermarket chains. I can't see this trend changing in the future.
Posted: 15 June 2007 at 08:40

Lynn King Provocative MindBullet?

Is the purpose of Mindbullets to be purely provocative or what is the likelihood of these scenarios actually happening? Have you seen the recent article about massive deaths of bees, due to unknown reasons, but perhaps the pressure of years of toxins in the environment and GMO crops? Look forward to the dialogue.
Posted: 25 June 2007 at 15:18

Wolfgang Grulke RE: Provocative MindBullet?

A scenario is just that – a description of a possible future so that we can ask, not “Will this happen?”, but “What if it does happen?” Scenarios are tools to explore alternate futures - there is no guarantee that they will happen.

Why don't you write a scenario for ‘death of bees’ and the possible implications for people, business etc…

Posted: 26 June 2007 at 09:57

Renato Barbieri Standards dropping?

It seems your standards are dropping - this article could have been written not by an independent body, but by an industry sponsored forum. I would expect a minimum of research to be done by an Agriculture Engineer/Agronomist before such "headlines" are realed - rather disappointing.
Posted: 25 June 2007 at 15:20

Wolfgang Grulke RE: Standards dropping?

Have a look at the links referenced in this MindBullet and you will see that this was based on a profound article on the same subject in The Economist recently - they certainly are known to do more than a "minimum of research".

This may be "disappointing" to you, but what would be the implications if this scenario did happen - for you, for society, for business etc. Certainly it would be the end of the organic and fair trade industries.

That exactly is the purpose of these scenarios - to consider alternate views of the future - not just the ones we feel comfortable with.
Posted: 26 June 2007 at 10:03

Renato Barbieri RE: RE: Standards dropping?

Economist !! Would expect you guys to do the research and arrive at your own conclusions.
Posted: 9 July 2007 at 08:41

Wolfgang Grulke RE: RE: RE: Standards dropping?

We try to synthesize all the best thinking from around the world - the Economist certainly ranks highly in our estimation!
Posted: 9 July 2007 at 09:20

Wolfgang Grulke NYT queries green credentials

"Most of what you see in the green movement today is voodoo marketing" says Ron Jarvis, Home Depot senior VP.

Read more at (access requires free registration - but it's worth it)
Posted: 15 July 2007 at 11:39

Wolfgang Grulke Listen in on Alex Williams interview on NPR

Eco-friendly is hip - but is it helpful? Listen in at

Read the article from the NYT 1 July 2007 "Buying into the Green movement" at
Posted: 15 July 2007 at 11:46

Doug Vining Fair trade is unfair

"Fairtrade labelling is largely a marketing ploy, which makes clever use of the almost infinite capacity for guilt harboured by the residents of wealthy countries over the condition of those in poorer ones, even though that condition is, in no rational sense, their fault."

Posted: 11 March 2008 at 15:16

Wolfgang Grulke You are what you eat?!

...then it's no wonder we are so confused about our world! As this article says, even "delusional". Where will the food industry be in 2020?
A FuturesForum post (titled: "You are what you eat?!") refers to this MindBullet. The full FuturesForum post can be read here:
Posted: 3 March 2012 at 10:53

Wolfgang Grulke Organic vs GM: The debate rages towards GM

How does your company's public attitude stack up against current debates? How will you position yourself by 2020?
A FuturesForum post (titled: "Organic vs GM: The debate rages towards GM") refers to this MindBullet. The full FuturesForum post can be read here:
Posted: 13 January 2013 at 11:28

Wolfgang Grulke Organic vs GM: The debate rages towards GM

It looks like the dateline on our 2007 MindBullet proved to be out by about one year, exactly.
Posted: 13 January 2013 at 11:29
Comments by users of MindBullets are those of the authors and are not necessarily shared, endorsed and/or warranted by FutureWorld. All MindBullet content is Copyright FutureWorld International © 2019. All Rights Reserved.