Gareth Ochse Long tail meets broadcasts...

IMHO, given the divergent cultures, languages, beliefs, etc of various population groups, we will never see the emergence of a truly global hit of this nature. What we are already seeing is a move towards far smaller consumer markets/niches. I'm betting that future hits will be smaller (as a % of population), with the bulk of consumption (and creation) shifting down the curve. Most creators will have small fan groups, more will be viable (thanks to digital economics), but large hits will be rare and 'hit' will mean less in the future than it does now...a global 'idol' show like this would have limited appeal...
Posted: 17 May 2007 at 15:29
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