Brett Dawson GreenScan

I love the GreenScan idea. One of the philosophical and thus debatable issues that arises with any green initiative is "how green is green enough?" This GreenScan service could be the market feedback mechanism that informs business & policy makers what the consumers think. This offers a heuristic learning cycle that could inform the decision-makers whether Greenbucks will be a pure stand-alone market instrument or whether a policy-hybrid is needed with extra incentives. The academics could bench-mark the theoretically required "green" impact against real market trends. Business could use it to refine their marketing approach and improve their competitive advantage.
Posted: 21 June 2006 at 00:00

Doug Vining RE: GreenScan

But will anyone take this idea and make it real? I wonder...
Posted: 20 July 2006 at 08:40

Brett Dawson RE: RE: GreenScan

I suspect it will take a significant amount of sponsorship to put a team and a working model together that has sufficient credibility (with independant audits) to get the idea up and running. Once it is in place and people start thinking about the potential application then I suspect it will be easier to fund, grow and manage. The other issue is the geographic footprint - a local or regional application would be a lot less daunting to establish than a global one. To be highly effective a global footprint is needed. The Chinese proverb comes to mind - "The journey of a thousand miles begins with one step".
Posted: 20 July 2006 at 11:26

Doug Vining RE: RE: RE: GreenScan

Who is the Greenest of them All? - 29 August 2006
Renowned environmentalist group, Greenpeace, has released a report titled "Your Guide to Green Electronics," ranking some of the biggest names in Electronics based on their policies with respect to "use of chemicals and electronic waste (e-waste)".
An early version of GreenScan?
Posted: 29 August 2006 at 18:26

Doug Vining UK supermarkets looking for greenbucks!

From methane-powered lorries to "sun tubes" reflecting natural daylight into stores, the big four - Tesco, Sainsbury's, Asda and Morrisons - have opened a new "green" front in the battle for dominance of Britain's £90bn supermarket sector.
Posted: 15 August 2006 at 18:20

Doug Vining RE: UK supermarkets looking for greenbucks!

And Walmart joins the fray:
The $312.4 billion retailing giant has launched an aggressive program to encourage "sustainability" of the world's fisheries, forests and farmlands, to slash energy use and reduce waste, to push its 60,000 suppliers to produce goods that don't harm the environment, and to urge consumers to buy green.
Posted: 26 September 2006 at 17:30

Doug Vining 100% of Scottish power 'green' by 2050*http%3A//
September 18, 2006 05:14 PM
ALL Scotland's electricity needs could be met from renewable energy sources by 2050 under a bold vision for a greener future unveiled yesterday by Nicol Stephen, the deputy first minister.
Posted: 21 September 2006 at 17:26

Doug Vining California gets it

AlwaysOn Announces New Executive Event: GoingGreen!
October 18, 2006
GoingGreen 2007 will take place at the University of California, Davis, in September, 2007

AlwaysOn's new two-and-a-half-day executive summit illuminates developments and trends in green technology. GoingGreen will feature the most innovative companies, eminent researchers and influential investors in keynote presentations, panel debates and private company CEO showcases. GoingGreen's goal is to identify the most promising entrepreneurial opportunities and investments in the global green-tech industry. Emerging green technology sectors include agriculture, energy, architecture, transportation, manufacturing and waste management.
Posted: 19 October 2006 at 15:09

Doug Vining Green Business 'Could Be Worth $1 Trillion'

[UK Telegraph] New research suggests that global commerce could receive a ($1 trillion) GBP530bn boost from "green business" over the next five years as concerted international action creates large markets for technologies and products designed to tackle climate change.
Posted: 23 October 2006 at 09:51

Doug Vining A licence to carry on polluting?

Far from being a solution to global warming, carbon trading is little more than a way for big polluters to continue business as usual, says Larry Lohmann on NewScientistTech (subscription required).
Posted: 7 December 2006 at 10:39

Doug Vining Jumping on the Green bandwagon

“Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage”. Nothing echoed the bullish mood of opportunity in Davos this year better than Daniel Esty's study of how to profit from being green. - The Economist
Posted: 1 February 2007 at 08:25

Doug Vining Silicon Valley Rebounds, Led by Green Technology

SAN FRANCISCO, Jan. 28 — After five years of job losses, Silicon Valley is hiring again. The turnaround coincides with a huge increase of investment in the emerging category of clean environment technology.
Posted: 2 February 2007 at 08:26

Doug Vining $25 million prize for greenhouse gas removal

Come up with a system for removing a billion tonnes of carbon dioxide from the atmosphere, and you could win the biggest prize in history, says its sponsor, Richard Branson, head of Virgin Group.

The judges of the prize include former US vice president Al Gore, Jim Hansen, director of the NASA Goddard Institute and James Lovelock, the father of the Gaia theory.

Read the full story here:
Posted: 10 February 2007 at 10:55

Doug Vining Greenscan launched for phones

“Living Goods” Barcode App Makes Buying Local a Breeze
“One of 18 Greener Gadgets finalists, the AUG/Living Goods Program is a conceptual mobile phone app that scans product barcodes and then instantly gives the low-down on the producer, how far the food has come, if the product is in season, historical pricing, detailed consumer ratings and your own purchasing history.”
Posted: 5 March 2010 at 10:49

Doug Vining The guide to green products

Ha! And another scenario we thought about in 2006 has materialised. The MindBullet linked to this post contains the following paragraph in its timeline analysis:

"Sony Ericsson launches the GreenScan service in conjunction with the Swedish government. Simply snapping a picture of any product's bar code with your camera phone and sending it to +46GREEN will send back that product's rating on the green scale, as well as price comparisons with its nearest (greener) competitor. Consumers love it because it automatically tells them where they can get the best price, even if they choose the less green item."

Sounds remarkablyably similar to the GoodGuide app in the article, doesn't it?
A FuturesForum post (titled: "The guide to green products") refers to this MindBullet. The full FuturesForum post can be read here:
Posted: 22 November 2011 at 16:55

Doug Vining Sweden swings to green

"The government will increase support for solar, wind, energy storage, smart grids and clean transport. Investment in photovoltaics will rise nearly eightfold to 390 million kronor per year between 2017 and 2019, with a plan to spend a total of 1.4 billion kronor."
A FuturesForum post (titled: "Sweden swings to green") refers to this MindBullet. The full FuturesForum post can be read here:
Posted: 22 September 2015 at 15:15

Doug Vining Norway's electric dream

Norway shows that the way to get more people driving electric cars is to give them the right incentives. This is ironic, as Norway has fueled much of their high standard of living from the sale of North Sea oil, but perhaps it helps them to balance their moral carbon budget. The subsidies are expensive, and could be a higher proportion of national budget than conservatives would support, but for the moment the policy is effective.
A FuturesForum post (titled: "Norway's electric dream") refers to this MindBullet. The full FuturesForum post can be read here:
Posted: 7 January 2019 at 09:28
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