Harry Dugmore TV evolving rapidly, part 1

Another point of view, which I'm sure you've thought of, is that TV is itself evolving rapidly, both in terms of the viewing technology and in terms of what content is broadcast.
Instead watching TV, as we do now, we'll be streamed hundreds of channels of content, filtered, as with Google.news, by our own personal preferences. It will be in every corner of our lives: on our walls, on our fridge, laptops, on our phones, even on our watches. The system will know what you want to see, and when you want to see it, and will send you both reminders and the actual content, to viewing devices of your specification, and at times that you have free. The experience, as the net and TiVo is already creating, will be highly interactive. But likewise with ads: far from disappearing, they now come either embedded (as with your Coke example, re the gaming environment) as highly sophisticated, hard-to-spot "in-content" placements. In addition, like Google adwords, as you watch a show, if you have chosen to be "sold to", say a sports game, tiny unobtrusive "ads" often just a word or image or logo, will appear on your screen, or slightly off screen. Feel like a Coke? Just click the icon on your viewing device, whatever that might be, and the Coke is delivered to your door, 30 minutes later.
Posted: 22 May 2006 at 00:00

Harry Dugmore TV evolving rapidly, part 2

TV becomes the web; the webs becomes TV, and as we watch Desperate Housewives, and really like that Prada handbag she's flaunting, we just click on it, in the actual show, and in a nano-second we know where that Prada bag is available, what it costs, and we can order it, right away, with just one click, if we want to. At the same, next time there is a fashion show, on any channel on earth, about Prada (or handbags) we'll get told, or, if we've set it up that way, we'll be automatically tuned it to it when it happens.

So, yes indeed, conventional TV ads disappear, but maybe because conventional type TV - one-way, pushed, no interactivity, set times etc --disappears as well.

Anyway, maybe this is all the subject of another MindBullet entirely.
Posted: 22 May 2006 at 00:00

Doug Vining RE: TV evolving rapidly, part 2

PVR adverts
FX channel tries commercial to combat ad-skipping:
'The advert for its new drama "Brotherhood" will show a single image on the screen for the entire 30-second slot, and therefore retain its "sales message" when viewed even at the 12-times speeds enabled by Sky and other digital recorders, also known as personal video recorders, or PVRs.'
Posted: 21 September 2006 at 10:33

Neil Jacobsohn Local is lekker??

FutureWorld suggested, when we wrote this MindBullet, that it would be WalMart with whom Barrows would partner in this new digital advertising venture. But, it seems, Barrows has cdecided local is lekker! The company announced today (31 July 2006) that it had sold 50% of its Merchint product to SA media house Primedia. See the full story in Business Day online at http://www.businessday.co.za/articles/companies.aspx?ID=BD4A242391

Posted: 31 July 2006 at 08:15
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