Wolfgang Grulke This is like the next Netscape!

A new web browser (rather than a new contained VR world into which all the big companies need to move) will do for virtual worlds what Netscape did for the web. The simpler the solution the more quickly the idea will spread. Imagine having a VR front-end that ANY business can use. Development will happen in thousands of parallel activities rather than serially. Everyone can capitalize on these virtual worlds - banks, professional firms and manufacturers and so on. Governments could use them for better esrvice delivery. Many industrial age behemoths will be reborn in virtual reincarnations - think Swiss banks, Siemens, GM, GE etc.
Posted: 10 July 2005 at 00:00


A topic of considerable debate and one being fueled by the forthcoming World Sporting Events to be hosted in South Africa.

Edwin Roberts
Posted: 11 August 2005 at 17:53


I take it you mean the Soccer World Cup 2010 and so on. How do you see virtual commerce being fueled by this event?
Posted: 17 August 2005 at 17:59


Yes, although Soccer is only one of potentially 7 significant 'events'. In this context the drivers of virtual commerce could be broadly categorised as Consumer preferences; Proliferation of Smart phones; Convenience of mobile commerce; plethora of redeemable loyalty 'currencies' via mobile devices and the ability to access any payment instrument via a single device anywhere, anytime.
Posted: 22 August 2005 at 10:06

Wolfgang Grulke Comment received from Michael Smorenburg

Don’t know if a ‘real person’ or Avatar will get my response to this... but I lived in San Diego in 1999 and both refined the business plan for and ultimately became VP of marketing for a company that had the technology to do all this fully developed… using AI codes. Anyway – just thought I’d let you know that. Trouble was that, bona fide as their technology was, the developers turned out to be a bunch of get-rich-quicksters and burned through tens of millions before the whole thing was shelved... thought I’d just share that

Michael Smorenburg

Posted: 13 August 2005 at 16:18

Wolfgang Grulke BusinessWeek 21 April 2006 reports on...

"MY VIRTUAL LIFE - A journey into a place in cyberspace where thousands of people have imaginary lives. Some even make a good living. Big advertisers are taking notice." You read it first in MindBullets!
Posted: 24 April 2006 at 00:31

Doug Vining Cash card taps virtual game funds

A real world cash card that allows gamers to spend money earned in a virtual universe has been launched.
Gamers can use the card at cash machines around the world to convert virtual dollars into real currency.
Just as we predicted!
Posted: 3 May 2006 at 10:47

Doug Vining IBM has been experimenting in Second Life

From Irving on Innovation:
To learn what is required in a practical way, we have been using the Second Life platform to conduct a series of experiments, such as holding virtual meetings on a variety of subjects with groups of various sizes...
Another exciting area of study is e-commerce in the virtual world. The original, and now very successful concept of e-commerce, is built around the metaphor of a catalogue, which fits the page content notion of the Web and of browsers very nicely. But in the emerging, highly visual virtual worlds, commerce could be conducted in virtual stores, the allure of which would be limited only by the imagination of the virtual store designers.
We started to experiment with commerce in the virtual world during the Wimbledon tournament. We built a site on Second Life that looked like a tennis court. Visitors could follow the path of the ball in the virtual tennis court, and merchandise like Wimbledon towels were available for sale. We have also built links to other commerce sites like amazon.com to show how easy it is to link virtual worlds with the more conventional Web world...

Posted: 29 September 2006 at 09:57

Wolfgang Grulke FT comments on ecommerce in virtual worlds

The 17 November edition has an article "Get a Second Life" - http://www.ft.com/cms/s/cf9b81c2-753a-11db-aea1-0000779e2340.html
Posted: 22 November 2006 at 12:28

Doug Vining Check in for a virtual stay

More real-life brands get active in Second Life. Aloft hotels recently opened their in-world hotel, and the opening bash was so well attended they couldn't accomodate everyone.
Posted: 28 November 2006 at 08:51

Doug Vining Online shopping like Second Life

Marketing professor says online shopping will look something like Second Life in the future

For all of the conveniences of online shopping -- no crowds, easy parking, seemingly endless choices -- it can't always compete with the real thing. At least not yet. A Kansas State University marketing professor said consumers can expect that some of the disadvantages of online shopping will ...
Posted: 20 February 2009 at 14:38

Anton Musgrave Talking Heads?

Advertising moves to a brave new world with the advent of talking ads on our mobile devices! Intelligent voices interaction offers new levels of personalisation. Its the age of avatars, insights and virtual relationships...and it will change the art of marketing forever.
A FuturesForum post (titled: "Talking Heads?") refers to this MindBullet. The full FuturesForum post can be read here: http://www.futureworld.org/PublicZone/FuturesForum/BlogDetails.aspx?PostID=80465afc-7080-4b07-9a20-46cebd876a27
Posted: 3 April 2013 at 14:04
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