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Published on: 22 August 2019

Or how about coffee at Facebook?

Dateline: 3 September 2021

Sometimes it's surprising how quickly things can change, but now we don't think of tech brands as companies, but rather as neighbourhood stores and coffee shops. You might pop down to your local Google Shoppe for an Android scan and a healthy drink at the juice bar, or visit Microsoft (again!) for that HoloLens fix, and a latte. Or just head over to Amazon for lunch. And pick up a package. So many of these so-called internet giants are now accessible in the phygital space, with cafes, pop-ups and ...

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Published on: 15 August 2019

When reading your mind is not good for your future

Dateline: 14 August 2022

We're all used to the old cliché, that Facebook knows you better than you know yourself, and can tell that you're pregnant, weeks before you find out. But it's still something of a shock when Google predicts that you'll need another job, even before you've been fired! Now it's being taken to another level, and Alexa, Siri and Google literally know what you're thinking, even before you've expressed those thoughts. Which is a useful way of pre-marketing, to put products and services in front of you, ...

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Published on: 8 August 2019

If half your board members are under 40 you're winning

Dateline: 7 November 2022

Maybe it was Greta Thunberg, the teenage climate activist from Sweden who started it all. She told the big boys at Davos that "I want you to act as if our house is on fire. Because it is." While she was referring to climate change, it seems that her passionate plea shifted something in society. We need to start paying attention to those who know that Telegram is a smartphone app and not a daily paper or a message sent during World War I. Until now, company boards have tended to be older and male. ...

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Robot copywriters
Posted: 7 August 2019

Just as we envisaged in our MindBullet from 2016, machines are taking over the job of writing ad copy, traditionally considered a creative human skill. I'm not sure that I'm pleased about our scenario materialising, having a few writing skills of my own!

Chase commits to AI after machines outperform humans in copywriting trials - AdAge
7 August 2019
Bank enters a five-year deal with AI partner Persado to help create marketing language across platforms.
Saatchi & Saatchi hire creative robots, not people
Dateline: 12 February 2020
I remember clearly when artificial intelligence expert Vivienne Ming told us: "No job or industry is safe from robotics and AI." That was five years ...
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Published on: 1 August 2019

Using uncertainty to generate future revenues - and profit

Dateline: 2 August 2023

Tesla Energy has caught the market napping, by announcing a unilateral doubling of the power warranties on its solar panels and tiles. Previous power production guarantees were an industry matching 25 years on panels and 30 years on solar roof tiles. Now Tesla has doubled that to 50 and 60 years respectively. Competitors are nonplussed. "No one will buy a panel that has only 25 years power life now," says an influencer for a leading Chinese solar module manufacturer. "We're basically ruined, unless we ...

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POD Racing for real
Posted: 31 July 2019

How about racing through the air at 120mph against another manned quadcopter? Sounds exhilarating, doesn't it? It seems that there are enough crazy people out there who actually want to do it! Read about the Airspeeder below...

Airspeeder series to debut 120-mph, head-to-head, manned multicopter racing in 2020
31 July 2019
A grid full of 10 giant coaxial octocopters, each with a pilot on board, racing each other head-to-head through the air at speeds up to 200 km/h (120 mph)? ...
Racing flying cars is a thing
Dateline: 12 January 2020
It's exhilarating, it's dangerous, and it's happening. Contrary to common sense and good advice, young geeks are taking part in a dangerous game, racing ...