Filtered by tag: privacy

PAY-PER-PERSON IS THE NEW DIGITAL METRIC

Published on: 5 September 2019

Marketers embrace the spatial web and start paying for people rather than clicks

Dateline: 10 June 2021

As mixed reality becomes more and more enmeshed with 'real' reality, targeting customers has never felt more like a game. The good old pay-per-click marketing metrics might have worked back in the day when the online world stayed on your computer, but in the age of extended reality, where the distinction between online and offline has all but disappeared, marketers need a new way to keep track of their results. Enter pay-per-person (PPP), the new key to success in every advertiser's media ...

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LET'S DO APPLE FOR LUNCH

Published on: 22 August 2019

Or how about coffee at Facebook?

Dateline: 3 September 2021

Sometimes it's surprising how quickly things can change, but now we don't think of tech brands as companies, but rather as neighbourhood stores and coffee shops. You might pop down to your local Google Shoppe for an Android scan and a healthy drink at the juice bar, or visit Microsoft (again!) for that HoloLens fix, and a latte. Or just head over to Amazon for lunch. And pick up a package. So many of these so-called internet giants are now accessible in the phygital space, with cafes, pop-ups and ...

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MINDREADING AIs DESTROY RELATIONSHIPS, AND BUSINESSES

Published on: 15 August 2019

When reading your mind is not good for your future

Dateline: 14 August 2022

We're all used to the old cliché, that Facebook knows you better than you know yourself, and can tell that you're pregnant, weeks before you find out. But it's still something of a shock when Google predicts that you'll need another job, even before you've been fired! Now it's being taken to another level, and Alexa, Siri and Google literally know what you're thinking, even before you've expressed those thoughts. Which is a useful way of pre-marketing, to put products and services in front of you, ...

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CURATION-AS-A-SERVICE SMOKE AND MIRRORS

Published on: 25 July 2019

Digital transparency demands authenticity

Dateline: 29 January 2021

There have been and always will be people who try to game the system, but the truth inevitably comes out. It's nothing new for digital marketing agencies to take over the responsibility of a supermarket's Instagram account or an accounting firm's newsletter. However, the careful and perfect curation of one's own digital presence, CaaS (curation as a service), is a relatively recent development that seems to have bombed out in spectacular fashion. Initially, firms like Repu and Best Foot Forward ...

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BIG DATA IS A DOUBLE-EDGED SWORD FOR BIG BUSINESS

Published on: 20 June 2019

Car manufacturers in trouble for colluding with insurance companies

Dateline: 29 May 2022

Big data has been big business for some time now. The more you know about your customer, the more you can personalize offers, and the easier it is to sell more people more things. Even better, you also get to on-sell all that data that your customers pay you to collect on them, to other third-party businesses to use in their own marketing and product development: win-win! However, big car companies are starting to learn that the so called "surveillance capitalism" economy cuts both ways. Two large ...

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TRUST ME, I’M AN AI

Published on: 6 June 2019

Smart software is so convincingly smart, we trust it more than people

Dateline: 3 June 2022

"Trust me, I'm a doctor!" is an old cliché, that we've all learned to take with a pinch of salt, but now there's a new benchmark for trust. How often, when a friend or colleague spouts a factoid or news bite, do you check it out on Google for accuracy? And when driving to a new destination, or trying to beat traffic, you rely on your smart device - car or phone - for navigation, don't you? You'd never ask a stranger for advice. All these things are driven by artificial intelligence, and we've come ...

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Hacking your own face
Posted: 23 April 2019 1 Comment

When airlines' computers can recognise you as quickly as government agencies, perhaps it's time to invest in digital disguise, as this MindBullet suggests!

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Facial recognition creeps up on a JetBlue passenger and she hates it
23 April 2019
Facial recognition systems don't want you to stop and think about them. This is what happens when someone does.
MindBullet logo DIGITAL DISGUISE IS THE HEIGHT OF FASHION
Wouldn't you like to be invisible, sometimes?
Dateline: 11 December 2025
Silicon Streetwear has launched a new range of fashion items for the privacy conscious. It's called Silicon Secrets, and keeps you safe from hackers and ...
Solar powered surveillance
Posted: 20 February 2019


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MindBullet logo WHO IS WATCHING THE WATCHER WATCHERS?
Mass surveillance has come full circle
Dateline: 19 April 2019
We're all connected, and most of our smart devices have cameras and sensors which can detect and analyze peoples' behaviour. What's more, our smart systems can aggregate and dissect everything happening online; mobile, financial, social - you name it. Nothing escapes the attention of the internet of things. In the age of transparency, artificial intelligence (AI) is being used to police the ...
Big (dirty) Data is watching you
Posted: 14 February 2019

When is predictive policing on the wrong side of the law? When the AI system it's based on is built or trained on corrupt data!

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Police across the US are training crime-predicting AIs on falsified data
14 February 2019
A new report shows how supposedly objective systems can perpetuate corrupt policing practices.
MindBullet logo CHINA TURNS ON FIRST PRE-CRIME DETECTION SYSTEM
Using online behaviour and social activity, government looks to catch terrorists and criminals in advance
Dateline: 1 April 2019
Reports from the Dark Web are filtering through: China has activated its 'predictive policing' platform known as the Peoples' Public Security Evaluation or ...
Retail robots to the rescue
Posted: 27 January 2019

Need a quick scan and update of what you've got on the shelves? Call in the flying retail robots!
...

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Quickdraw: Flying robot scans shelves faster than clerks, ground robots
27 January 2019
Brick-and-mortar retailers are using autonomous mobile robots to keep track of inventory and fight back against ecommerce.
MindBullet logo EMERGENT INTELLIGENCE IS A WEB OF DEMOCRATIC DEVICES
Sensors and gadgets clamour to be heard
Dateline: 13 May 2024
After all these years, we're still stuck with basic artificial intelligence. AI has not matured to the 'general' level, where machines are as smart as ...
Business implications are profound
Posted: 17 January 2019

Don't ignore the business implications; companies, brands and governments on the periphery either have to align themselves with the digital giants or be left out in the cold. And the chances of becoming the next WeChat or Google are increasingly small in the future!

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MindBullet logo ONE APP TO RULE THEM ALL
Digital swamp monsters are taking control of our lives, and we are happy to let them
Dateline: 2 January 2022
We've just begun a new year in the early 'twenties, and looking back with perfect hindsight over the past 20 years, we might be shocked at how deeply digital transformation has changed our businesses, and our lives. It's no longer about the 4th Industrial Revolution, it's the fourth age of humanity, of society, of the world - we've become Digital Humans. It's all very well to blame it on ...

ONE APP TO RULE THEM ALL

Published on: 17 January 2019 1 Comment

Digital swamp monsters are taking control of our lives, and we are happy to let them

Dateline: 2 January 2022

We've just begun a new year in the early 'twenties, and looking back with perfect hindsight over the past 20 years, we might be shocked at how deeply digital transformation has changed our businesses, and our lives. It's no longer about the 4th Industrial Revolution, it's the fourth age of humanity, of society, of the world - we've become Digital Humans. It's all very well to blame it on smartphones, even though, back in 2002, all we had were BlackBerrys and Nokia Communicators - remember them? In ...

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THE CHURCH OF BIG DATA IS THE FASTEST GROWING NEW RELIGION

Published on: 6 December 2018

As science progresses at an exponential rate, people turn to a new faith

Dateline: 23 June 2038

To those who don't know its secrets, science is indistinguishable from magic. In times of exponential technological growth, many people can no longer logically comprehend the way the increasingly digitized world around them works. In the past, people turned to religions, deities and mythologies to make sense of what they could not understand. These days though, the old religions, such as Christianity, Islam and Hinduism have lost a lot of appeal, not least because of their problematically ...

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Smart machines directing your future
Posted: 5 December 2018

Increasingly, artificial intelligence and smart systems are dictating which choices we are offered, and modifying our behaviour through subtle nudging; this is happening more often than we realise, and could be the start of a digital global consensus.

Resist the virus! ...

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Why artificial intelligence is shaping our world
5 December 2018
Welcome to Machine Minds: a new season on BBC Future about all the ways that artificial intelligence is changing our lives.
MindBullet logo THE FUTURE IS ALGORITHM SHAPED
Cloud-based algorithms determine our daily routine and schedule - and our love lives
Dateline: 27 April 2017
We can't predict the future, but the clues are all around us. We're all connected, to each other, to everything, in so many ways. Our daily lives are part ...

BIG BROTHER AT BORDER CREATES BIG STOCK DRAMA

Published on: 25 October 2018

Did New Zealand Customs official leak info from traveller's phone?

Dateline: 7 June 2019

Very few people expected that the New Zealand law, which allows customs officials to inspect and copy data on travellers' digital devices, would still be enforced months later. The only alternative is for the passenger to pay a hefty fine, but how is that really different from a bribe? Right from the start, with the new law introduced in October last year, human rights groups have been up in arms, but this week the wider world took notice as well. A highly agitated male, sweating profusely, was ...

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Your DNA test might be worth less than you thought
Posted: 17 October 2018


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MindBullet logo THE TRUE COST OF YOUR DNA
Shouldn't you be rewarded if you are the product?
Dateline: 23 September 2023
A bit more than a decade ago, it would have cost you US$ 10,000 to have your entire genome sequenced; four years ago, about $100. But now, you can take the highest bidder, and get paid for your genomic data. Of course, the first complete sequence of a human genome was an enormous undertaking, as there was no reference data, and the project cost an estimated US$ 2.7 billion, but Moore's Law ...
Equality is all in the genes, if you can afford it
Posted: 10 October 2018 1 Comment


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MindBullet logo BABY, WHO IS CLONING YOU NOW?
Celebrities outraged at pirate body features, demand royalties for their DNA
Dateline: 21 March 2026
Remember the recording industry outrage at pirated music and the file-sharing sub-culture? It was soon eclipsed by wide-scale copying of movies and TV series, easily spread by torrents and mega downloads. Then came the 3D printing revolution, and it wasn't long before geeks were pirating real things - simply scan them and print out a replica. And if you had one of the fancier machines, you ...
It's a sad, sad world...quo vadis humanity?
Posted: 22 September 2018

Worlds hits saddest point ever...and we are doing it to ourselves! With some help by tech we dont really need or want but are enslaved by! We need to rehumanize ourselves if we are to survive the coming machine age!

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The world has reached the lowest level of happiness in ten years
22 September 2018
The results of a survey in nearly 150 countries.
MindBullet logo ENGINEERING THE PERFECT LIFE
Let happiness and contentment find you
Dateline: 5 May 2019
Remember the outcry a few years ago, when Facebook deliberately filtered its newsfeed to see how specific stories influenced your mood and emotions? ...

THE TRUE COST OF YOUR DNA

Published on: 13 September 2018 1 Comment

Shouldn't you be rewarded if you are the product?

Dateline: 23 September 2023

A bit more than a decade ago, it would have cost you US$ 10,000 to have your entire genome sequenced; four years ago, about $100. But now, you can take the highest bidder, and get paid for your genomic data. Of course, the first complete sequence of a human genome was an enormous undertaking, as there was no reference data, and the project cost an estimated US$ 2.7 billion, but Moore's Law soon came into effect, and prices plummeted as the tech became mainstream and automated. Soon it was the ...

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The great crypto collapse of 2018
Posted: 11 September 2018

"Ether has tumbled faster than bitcoin in recent months on concern that blockchain-related firms are cashing out of the second biggest cryptocurrency. Many start-ups that raised ether from investors in their initial coin offerings will eventually need to sell their holdings to cover expenses like salaries and development costs."

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Crypto wipeout deepens to $640-billion - TechCentral
11 September 2018
The cryptocurrency bear market has plumbed a fresh 10-month low, led by a tumble in bitcoin’s biggest rival.
MindBullet logo THE GREAT BITCOIN HEIST OF 2027
Quantum hackers make off with billions
Dateline: 14 September 2027
The global crypto community is in an uproar this morning. Overnight a group of hackers, who go by the name of "Gotya," managed to hack into the main ...

Filtered by tag: privacy