Filtered by tag: Media

Robot copywriters
Posted: 7 August 2019

Just as we envisaged in our MindBullet from 2016, machines are taking over the job of writing ad copy, traditionally considered a creative human skill. I'm not sure that I'm pleased about our scenario materialising, having a few writing skills of my own!

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Chase commits to AI after machines outperform humans in copywriting trials - AdAge
7 August 2019
Bank enters a five-year deal with AI partner Persado to help create marketing language across platforms.
MindBullet logo MADMEN REPLACED BY ADBOTS AND ROBO-WRITERS
Saatchi & Saatchi hire creative robots, not people
Dateline: 12 February 2020
I remember clearly when artificial intelligence expert Vivienne Ming told us: "No job or industry is safe from robotics and AI." That was five years ...

CURATION-AS-A-SERVICE SMOKE AND MIRRORS

Published on: 25 July 2019

Digital transparency demands authenticity

Dateline: 29 January 2021

There have been and always will be people who try to game the system, but the truth inevitably comes out. It's nothing new for digital marketing agencies to take over the responsibility of a supermarket's Instagram account or an accounting firm's newsletter. However, the careful and perfect curation of one's own digital presence, CaaS (curation as a service), is a relatively recent development that seems to have bombed out in spectacular fashion. Initially, firms like Repu and Best Foot Forward ...

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SCREENS ARE SO NINETIES

Published on: 30 May 2019

Now the rich are outsourcing their aching neck muscles

Dateline: 9 May 2023

Back when mobile phones just arrived on the market, it was all the rage to walk around with the Nokia brick in your hand. As the years went by, the more screens you had, the higher your status; laptop, tablet, phone, smart watch - the more you had, the better. Time and again though, what happens after ubiquity? Yes, you guessed it, the exact inverse. It's the poor who are living, learning, and dying by screens because the rich are opting for real people. A single mom in the Bronx can't afford a ...

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FROM INTERNET TO SPLINTERNET

Published on: 14 March 2019

It just ain't the global web anymore

Dateline: 4 May 2023

It started with certain sites being blocked to protect regimes and minimize dissent. But it wasn't long before we saw the blackout of the Internet in whole nations, for days. Now we're heading for the splintering of the Internet into multiple networks with so much bureaucracy involved, we'll likely run out of red tape. In 2016 there were 75 Internet shutdowns globally. Within a year it rose to 108 and in 2018 almost 200 disruptions took place. Governments wanted to safeguard themselves from their ...

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Augmented reality selling for cars
Posted: 25 February 2019

Imagine if you had X-ray vision, and could see inside things that you wanted to buy. That would help you to make a 'good' decision, or at least reassure you that you had made an informed decision, right? Toyota thinks so. Their smart showrooms let you look inside the car.

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MindBullet logo MAGIC MIRRORS MAKE MARKETING FUN
Augmented reality selling seals the deal
Dateline: 26 January 2023
How do you let someone test a product or article of clothing without using samples? A virtual reality demo, that's how. And to highlight your product on a ...
Solar powered surveillance
Posted: 20 February 2019


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MindBullet logo WHO IS WATCHING THE WATCHER WATCHERS?
Mass surveillance has come full circle
Dateline: 19 April 2019
We're all connected, and most of our smart devices have cameras and sensors which can detect and analyze peoples' behaviour. What's more, our smart systems can aggregate and dissect everything happening online; mobile, financial, social - you name it. Nothing escapes the attention of the internet of things. In the age of transparency, artificial intelligence (AI) is being used to police the ...
A business model for mind-reading AI
Posted: 27 September 2018


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MindBullet logo SELL ME YOUR MEMORIES
Latest craze is 'living' other people's lives - to the full
Dateline: 19 September 2019
This weekend I climbed Everest. Next weekend I'm thinking of walking on the moon. But for both, I don't have to leave my armchair in London. Environmental pressure and costs may have pushed global travel beyond the means of most people, but technology has come to the rescue. Full-sensory immersive computing means that vivid 'living' memories of real adventurers doing things like climbing ...

MY FUTURE VALENTINE

Published on: 14 February 2019

Love in the post digital age

Dateline: 14 February 2029

Ten years ago, it was all about sending a selfie, or perhaps something more risqué and risky, to your beloved, or the secret of your heart's desire. Now it's a lot different. We've moved beyond snapchat and Instagram; haptic telepresence is simulated teleportation. We've conquered space and time, virtually; and with brain-computer interfaces our very thoughts can be shared. But still lovers lament... Roses are red, violets are blue,
I searched for a mate, my AI chose you. Our first date was ...

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Business implications are profound
Posted: 17 January 2019

Don't ignore the business implications; companies, brands and governments on the periphery either have to align themselves with the digital giants or be left out in the cold. And the chances of becoming the next WeChat or Google are increasingly small in the future!

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MindBullet logo ONE APP TO RULE THEM ALL
Digital swamp monsters are taking control of our lives, and we are happy to let them
Dateline: 2 January 2022
We've just begun a new year in the early 'twenties, and looking back with perfect hindsight over the past 20 years, we might be shocked at how deeply digital transformation has changed our businesses, and our lives. It's no longer about the 4th Industrial Revolution, it's the fourth age of humanity, of society, of the world - we've become Digital Humans. It's all very well to blame it on ...

ONE APP TO RULE THEM ALL

Published on: 17 January 2019 1 Comment

Digital swamp monsters are taking control of our lives, and we are happy to let them

Dateline: 2 January 2022

We've just begun a new year in the early 'twenties, and looking back with perfect hindsight over the past 20 years, we might be shocked at how deeply digital transformation has changed our businesses, and our lives. It's no longer about the 4th Industrial Revolution, it's the fourth age of humanity, of society, of the world - we've become Digital Humans. It's all very well to blame it on smartphones, even though, back in 2002, all we had were BlackBerrys and Nokia Communicators - remember them? In ...

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STATE-SPONSORED EUTHANASIA ADS HORRIFY ACTIVISTS

Published on: 10 January 2019

As lifespans get longer, China invests in a population control 'solution'

Dateline: 1 July 2033

As everyone knows, expected lifespans have increased dramatically over the last ten years. According to top genetic scientists, a 100-year-old today can expect to live until 150. That's fantastic, unless you are the government that has to foot the bill to keep all these geriatrics alive, healthy and well-fed. Although people may well be able to live until they are 150, since most people still retire at 75, the elderly are becoming an unaffordable burden on the state, and the society compelled to look ...

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MindBullet logo DIGITAL CREATIONS BECOME MILLIONAIRES
Actual existence not a prerequisite for wealth anymore
Dateline: 28 September 2023
For a long time, people invested in and trusted those who they could see in the flesh. Steve Jobs presenting the new iPhone on stage. Tick. Warren Buffet speaking at the Berkshire Hathaway shareholders meeting. Tick. Heidi Klum strutting her stuff for Victoria's Secret. Tick. Not anymore. The world economy has witnessed a new influx of millionaires who built their wealth on, well, nothing. ...
Deepfaking the next election
Posted: 17 October 2018

We've seen the impact of new media and social media on election campaigns, and the storm that's raging over fake news. But what happens when deepfakes rig election results, and it's only discovered after the fact? Will legislators bring in a 'cooling off period' for election results?

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Why deepfakes are a real threat to elections and society
17 October 2018
Experts predict that deepfake videos will be the newest way false information is spread. Some researchers even have a wager going on whether they will ...
MindBullet logo FACEBOOK WINS IT FOR POTUS!
Fears the social giant swayed voters as Republicans sue
Dateline: 12 November 2016
"All you had to do was see the news feeds for Donald Trump. They were all negative, whereas those for Bernie Sanders were all positive," says Kurt Azazel, ...
Sentient robots in 20 years
Posted: 11 October 2018

A game about robots becoming human looks at the whole idea of robot rights, and sentient machines making choices, by 2038. Sophia has already promoted this idea on Twitter:

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MindBullet logo FEMBOT CROWNED FIRST RUNNER UP IN MISS WORLD PAGEANT
Outrage as fellow contestants cry anti-human discrimination
Dateline: 5 December 2023
Beauty queens around the world have taken to social media to complain about the judges' ruling in last night's Miss World beauty pageant. Erica (28), a Japanese humanoid robot, who is also a well-known television personality, was chosen as the first runner-up in the prestigious competition. Her fellow, human, competitors feel that Erica's artificial beauty and artificial intelligence gave her ...

FEMBOT CROWNED FIRST RUNNER UP IN MISS WORLD PAGEANT

Published on: 11 October 2018 1 Comment

Outrage as fellow contestants cry anti-human discrimination

Dateline: 5 December 2023

Beauty queens around the world have taken to social media to complain about the judges' ruling in last night's Miss World beauty pageant. Erica (28), a Japanese humanoid robot, who is also a well-known television personality, was chosen as the first runner-up in the prestigious competition. Her fellow, human, competitors feel that Erica's artificial beauty and artificial intelligence gave her an unfair advantage over flesh and blood women who have to diet and endure gruelling physical training to ...

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Amazon's magic mirror
Posted: 2 October 2018


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MindBullet logo MAGIC MIRRORS MAKE MARKETING FUN
Augmented reality selling seals the deal
Dateline: 26 January 2023
How do you let someone test a product or article of clothing without using samples? A virtual reality demo, that's how. And to highlight your product on a cluttered shelf, you would use augmented reality to add visual cues, and data. This is the new world of Digital Reality, a blend of VR, AR and well, just normal 'reality'. And whether it's through a smartphone, digital glasses or an ...
It's a sad, sad world...quo vadis humanity?
Posted: 22 September 2018

Worlds hits saddest point ever...and we are doing it to ourselves! With some help by tech we dont really need or want but are enslaved by! We need to rehumanize ourselves if we are to survive the coming machine age!

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The world has reached the lowest level of happiness in ten years
22 September 2018
The results of a survey in nearly 150 countries.
MindBullet logo ENGINEERING THE PERFECT LIFE
Let happiness and contentment find you
Dateline: 5 May 2019
Remember the outcry a few years ago, when Facebook deliberately filtered its newsfeed to see how specific stories influenced your mood and emotions? ...
Robot news hounds
Posted: 4 September 2018


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MindBullet logo MADMEN REPLACED BY ADBOTS AND ROBO-WRITERS
Saatchi & Saatchi hire creative robots, not people
Dateline: 12 February 2020
I remember clearly when artificial intelligence expert Vivienne Ming told us: "No job or industry is safe from robotics and AI." That was five years ago. As a freelance copywriter, I was smug in my assumption that her assertion didn't apply to us, to creative skills. We were the exception to the rule; machines, no matter how smart, can't be truly creative, can they? Software bots and AI ...

DIGITAL CREATIONS BECOME MILLIONAIRES

Published on: 23 August 2018 1 Comment

Actual existence not a prerequisite for wealth anymore

Dateline: 28 September 2023

For a long time, people invested in and trusted those who they could see in the flesh. Steve Jobs presenting the new iPhone on stage. Tick. Warren Buffet speaking at the Berkshire Hathaway shareholders meeting. Tick. Heidi Klum strutting her stuff for Victoria's Secret. Tick. Not anymore. The world economy has witnessed a new influx of millionaires who built their wealth on, well, nothing. Nothing but data, that is. It started with computer-generated models and Instagram influencers who dethroned ...

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Fake marketing news
Posted: 20 August 2018

When is a hoax effective as a PR stunt? The WWF recently launched a fake ivory online shop to highlight the plight of elephant poaching. Does it work to prank your customers? Sometimes, maybe, but beware of eroding trust in a world of increasingly fake media!

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Ivory Lane shop
20 August 2018
Ivory Lane is a fictitious brand created by WWF-Singapore to highlight the shortcomings of wildlife laws in Singapore. Ivory Lane does NOT own or sell any ...
MindBullet logo NO MORE FAKE NEWS TO SWAY YOUR VIEWS
'Pants-on-fire' detector comes to the rescue
Dateline: 29 May 2021
The Internet and globalization brought hordes of information with it, but unfortunately no easy way of verifying the truth or validity of all those search ...

Filtered by tag: Media