Filtered by tag: Consumer Behavior

Our scenario materialises
Posted: 17 September 2019

It's a bit later than our timeline for this scenario, but it's happening soon, if recent reports are correct:
https://www.technologyreview.com/f/614314/china-is-about-to-launch-its-own-digital-currency-heres-what-we-know-so-far/
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MindBullet logo CHINA LAUNCHES THE E-YUAN
US Dollar slides as gold-backed RMB becomes the online and offline currency of choice
Dateline: 15 March 2015
China's monetary authority has done it again. After surprising everyone but a small group of futurists by partially adopting a gold standard to back their national currency, China's launch of the eYuan has set the cat among the virtual currency pigeons. A decade ago, in 2005, the Chinese Yuan (CNY) was pegged at 8.28 to the US Dollar (USD) before being abruptly allowed to 'float' upwards, ...

LET'S DO APPLE FOR LUNCH

Published on: 22 August 2019

Or how about coffee at Facebook?

Dateline: 3 September 2021

Sometimes it's surprising how quickly things can change, but now we don't think of tech brands as companies, but rather as neighbourhood stores and coffee shops. You might pop down to your local Google Shoppe for an Android scan and a healthy drink at the juice bar, or visit Microsoft (again!) for that HoloLens fix, and a latte. Or just head over to Amazon for lunch. And pick up a package. So many of these so-called internet giants are now accessible in the phygital space, with cafes, pop-ups and ...

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PUTTING THE KIDS IN CHARGE

Published on: 8 August 2019

If half your board members are under 40 you're winning

Dateline: 7 November 2022

Maybe it was Greta Thunberg, the teenage climate activist from Sweden who started it all. She told the big boys at Davos that "I want you to act as if our house is on fire. Because it is." While she was referring to climate change, it seems that her passionate plea shifted something in society. We need to start paying attention to those who know that Telegram is a smartphone app and not a daily paper or a message sent during World War I. Until now, company boards have tended to be older and male. ...

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Robot copywriters
Posted: 7 August 2019

Just as we envisaged in our MindBullet from 2016, machines are taking over the job of writing ad copy, traditionally considered a creative human skill. I'm not sure that I'm pleased about our scenario materialising, having a few writing skills of my own!

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Chase commits to AI after machines outperform humans in copywriting trials - AdAge
7 August 2019
Bank enters a five-year deal with AI partner Persado to help create marketing language across platforms.
MindBullet logo MADMEN REPLACED BY ADBOTS AND ROBO-WRITERS
Saatchi & Saatchi hire creative robots, not people
Dateline: 12 February 2020
I remember clearly when artificial intelligence expert Vivienne Ming told us: "No job or industry is safe from robotics and AI." That was five years ...

TESLA DOUBLES DOWN ON SOLAR

Published on: 1 August 2019

Using uncertainty to generate future revenues - and profit

Dateline: 2 August 2023

Tesla Energy has caught the market napping, by announcing a unilateral doubling of the power warranties on its solar panels and tiles. Previous power production guarantees were an industry matching 25 years on panels and 30 years on solar roof tiles. Now Tesla has doubled that to 50 and 60 years respectively. Competitors are nonplussed. "No one will buy a panel that has only 25 years power life now," says an influencer for a leading Chinese solar module manufacturer. "We're basically ruined, unless ...

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CURATION-AS-A-SERVICE SMOKE AND MIRRORS

Published on: 25 July 2019

Digital transparency demands authenticity

Dateline: 29 January 2021

There have been and always will be people who try to game the system, but the truth inevitably comes out. It's nothing new for digital marketing agencies to take over the responsibility of a supermarket's Instagram account or an accounting firm's newsletter. However, the careful and perfect curation of one's own digital presence, CaaS (curation as a service), is a relatively recent development that seems to have bombed out in spectacular fashion. Initially, firms like Repu and Best Foot Forward ...

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MindBullet logo COFFEE IS THE NEW BLACK (GOLD)
Everyone wants a tastier caffeine fix - and an energy boost!
Dateline: 27 October 2028
Climate change, crop disease and deforestation - things were not looking good for the coffee bean in recent years. For some coffee connoisseurs, the panic reached crisis levels, and so they intervened, only to revolutionize the joe we all know. December 2018 saw the launch of Atomo molecular coffee - coffee made, well, without coffee! Through a process of reverse engineering, they also ...
Is postcapitalism the solution?
Posted: 18 July 2019

If capitalism is the real 'problem' for the world's ills - as some authors believe, like this article in Fast Company, could the solution be postcapitalism? And is it inevitable?

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Are You Ready To Consider That Capitalism Is The Real Problem?
18 July 2019
Before you say no, take a moment to really ask yourself whether it’s the system that’s best suited to build our future society.
MindBullet logo CAPITALISM IS DEAD
Long live postcapitalism!
Dateline: 27 September 2031
Capitalism has run its course and expired. Now we live in the age of postcapitalism, a technology enabled society where work is disconnected from wages, ...

CAPITALISM IS DEAD

Published on: 18 July 2019 1 Comment

Long live postcapitalism!

Dateline: 27 September 2031

Capitalism has run its course and expired. Now we live in the age of postcapitalism, a technology enabled society where work is disconnected from wages, and profit is tempered by purpose. Some people call it 'technotopia' or 'luxury communism'. We call it the 2030s. We've been told for decades that capitalism was doomed, that it was the architect of its own destruction, and to a certain extent that was true; but the experiments known as communism and central planning were abject failures. Without ...

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COFFEE IS THE NEW BLACK (GOLD)

Published on: 11 July 2019 1 Comment

Everyone wants a tastier caffeine fix - and an energy boost!

Dateline: 27 October 2028

Climate change, crop disease and deforestation - things were not looking good for the coffee bean in recent years. For some coffee connoisseurs, the panic reached crisis levels, and so they intervened, only to revolutionize the joe we all know. December 2018 saw the launch of Atomo molecular coffee - coffee made, well, without coffee! Through a process of reverse engineering, they also managed to remove the traditionally bitter taste that coffee lovers have learned to accept. In fact, there ...

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MindBullet logo OWNERSHIP LITE
Sharing homes and lives, not just power drills
Dateline: 2 June 2024
Co-living has been on the block for a while, but it's no longer a fringe phenomenon. You won't see singles scouting for bachelor flats or studio apartments. Instead, digital nomads are co-living by choice, opting for shared residences that are part dorm and part hotel, giving their inhabitants private bedrooms with en suite bathrooms, but communal kitchens and living rooms. It's quite a ...

BIG DATA IS A DOUBLE-EDGED SWORD FOR BIG BUSINESS

Published on: 20 June 2019

Car manufacturers in trouble for colluding with insurance companies

Dateline: 29 May 2022

Big data has been big business for some time now. The more you know about your customer, the more you can personalize offers, and the easier it is to sell more people more things. Even better, you also get to on-sell all that data that your customers pay you to collect on them, to other third-party businesses to use in their own marketing and product development: win-win! However, big car companies are starting to learn that the so called "surveillance capitalism" economy cuts both ways. Two large ...

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OWNERSHIP LITE

Published on: 13 June 2019 1 Comment

Sharing homes and lives, not just power drills

Dateline: 2 June 2024

Co-living has been on the block for a while, but it's no longer a fringe phenomenon. You won't see singles scouting for bachelor flats or studio apartments. Instead, digital nomads are co-living by choice, opting for shared residences that are part dorm and part hotel, giving their inhabitants private bedrooms with en suite bathrooms, but communal kitchens and living rooms. It's quite a stretch from renting out your power drill in the sharing economy, to sharing home life 24/7, but multiple ...

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TRUST ME, I’M AN AI

Published on: 6 June 2019

Smart software is so convincingly smart, we trust it more than people

Dateline: 3 June 2022

"Trust me, I'm a doctor!" is an old cliché, that we've all learned to take with a pinch of salt, but now there's a new benchmark for trust. How often, when a friend or colleague spouts a factoid or news bite, do you check it out on Google for accuracy? And when driving to a new destination, or trying to beat traffic, you rely on your smart device - car or phone - for navigation, don't you? You'd never ask a stranger for advice. All these things are driven by artificial intelligence, and we've come ...

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SCREENS ARE SO NINETIES

Published on: 30 May 2019

Now the rich are outsourcing their aching neck muscles

Dateline: 9 May 2023

Back when mobile phones just arrived on the market, it was all the rage to walk around with the Nokia brick in your hand. As the years went by, the more screens you had, the higher your status; laptop, tablet, phone, smart watch - the more you had, the better. Time and again though, what happens after ubiquity? Yes, you guessed it, the exact inverse. It's the poor who are living, learning, and dying by screens because the rich are opting for real people. A single mom in the Bronx can't afford a ...

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GLOBAL POPULATION BOOM GOES BUST

Published on: 9 May 2019

Our planet will be a lot emptier than we first expected

Dateline: 18 June 2024

It's always been hard to question the status quo, whether it's speaking out against Apartheid or tackling climate change. Very few people take on the UN over one of the most widespread assumptions in society. But thank goodness someone did. In 2019 the weak signals were there for those who wanted to see. Whereas the UN projected 9 billion people in 2050 and 11 billion by 2100, a select group of scientists and demographers modelled a different future; one in which the global population stabilizes ...

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Beyond meat, beyond belief
Posted: 6 May 2019

In a sensational stock exchange debut, new listing Beyond Meat surged 160% on the first day's trading. But is this whole idea sustainable? Company revenues are up, but so are losses. Investors obviously have a lot of faith in a vegan powered future. As we said in our MindBullet, nerds will eventually make cows obsolete; well, at least for steak and hamburgers. But I wonder if this isn't ...

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MindBullet logo NERDS TRIUMPH OVER COWS
Clean meat comes to market
Dateline: 28 June 2019
It's common cause that the meat industry is not very kind to animals, and intensive cattle farming is not very good for the environment in general. What's more, more than enough food is grown globally to adequately feed the world's growing population, but a large part of crop production goes to feeding cows, so that affluent people can enjoy nice juicy steaks. All this while the poor go ...
Microsoft's new peak: $1Tn
Posted: 25 April 2019

Sometimes our MindBullets scenarios are predictive of future reality!


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MindBullet logo MICROSOFT SURGES TO NEW PEAK
Apple in decline as consumers, and businesses, vote with their wallets
Dateline: 7 November 2016
The votes are in, and there's a new winner in the global race to be the biggest and best tech company. And the winner is Microsoft! Just four years ago, Apple was king of the heap, selling millions of (Chinese made) devices a month, and being rated as the world's most valuable company, and tech brand. Now it's Microsoft's turn to shine, as Apple stumbles. Surprisingly, tech upstarts who ...

CALLS GROW TO GIVE ANIMALS HUMAN RIGHTS

Published on: 18 April 2019

Big tech scrambles to hire bio-ethicists as inter-species genetic engineering debate heats up

Dateline: 11 April 2028

It's 2019 all over again. Silicon Valley is on a hiring spree - for bio-ethicists. Advances in genetic engineering involving integrating animal DNA into human embryos, and human DNA into animals, using CRISPR technology, to enhance health and cognitive ability, have caused an ethical and legal conundrum. If some humans are technically partly animals, and some animals are part-human, who decided who qualifies for human rights? And who counts as a real person? Human rights groups are ...

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The coming glut of electric cars
Posted: 17 April 2019

You saw it on MindBullets first!


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MindBullet logo ELECTRIC CAR GLUT THREATENS WORLD TRADE
China accused of dumping as prices plummet
Dateline: 5 March 2029
China's success as the biggest producer of cars - mainly electric cars - the world has ever seen, has led to a problem of massive over capacity. There are not enough adults in the world, with driving skills, to drive all the cars produced every year. Admittedly many of the latest vehicles are self-driving, but at the budget end of the scale, devoid of radar and software, basic cars are just ...

Filtered by tag: Consumer Behavior