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Marketing, costs and social networking
Posted: 30 October 2009

I would love to know how the marketing departments in the world companies are measuring the social impact of this networks-facebook,tweeter- are they performing cost-benefit analysis? are they investing expecting certain ROI? based on what?

First fully electronic election shows up true power of social networks
Dateline: 9 April 2015
Pouring money into influencing the electorate to vote in a particular way has been endemic in all democratic societies. In the 2008 US presidential election this amounted to more than US$1 billion. Now that the UK has had three years of everyone being connected to free broadband, it is not surprising that the world's first fully electronic election is forging ahead, but also that funds are ...
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