NEWS, COMMENTARY, DEBATE AND ACCESS TO FUTUREWORLD'S COMPLETE KNOWLEDGE BASE
As we hurtle towards a world of openness and transparency, why is it still so difficult for some industries and businesses to respond...and to make it really clear and simple for customers to 'get it?'. When mobile operators need to issue 'clarification statements' one has to wonder why tariffs, data rates and the multitude of customer options can't be simplified and made VERY easy to understand...it begs the question as to what is being hidden and why? In a world where trust has become a scarce attribute, the opportunity to create unprecedented customer loyalty through total openness is up for grabs...who will move first to claim that space? Is there anyone courageous enough out there?
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