Return to List     Share    0 Comments

Local is lekker??
Posted: 31 July 2006

FutureWorld suggested, when we wrote this MindBullet, that it would be WalMart with whom Barrows would partner in this new digital advertising venture. But, it seems, Barrows has cdecided local is lekker! The company announced today (31 July 2006) that it had sold 50% of its Merchint product to SA media house Primedia. See the full story in Business Day online at http://www.businessday.co.za/articles/companies.aspx?ID=BD4A242391

MindBullet logo LAST ADVERT FLIGHTS ON TV
Point-of-Purchase interaction finally kills the TV ad
Dateline: 12 March 2012
In 1941 Bulova became the first to advertise on TV, to a tiny audience of a few hundred New Yorkers. As last night’s episode of "Desperate HouseHusbands" ended in tears, a commercial was flighted for Bulova Watches. CBS has confirmed that this will be the final ad flighted on their commercial channels. Bulova paid US$ 9 for their ad in 1941 and, through a special arrangement with CBS, they ...
 
 
Comments by users of FuturesForum are those of the authors and are not necessarily shared, endorsed and/or warranted by FutureWorld. All FutureWorld content is Copyright FutureWorld International © 2017. All Rights Reserved.