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A number of issues
Posted: 27 October 2009

The iPhone operating system is known as "iPhone OS, known as OS X iPhone in its early history, the operating system developed by Apple Inc. for the iPhone and iPod touch." There's no such thing as iOS.

Step-change thinking moves Apple to an old/new business paradigm
Dateline: 23 October 2012
Apple has not previously been known to favor opening up its software to other hardware platforms. This control obsession has seen it lose out to Microsoft in the personal computer market as the IBM PC platform created a massive plug-compatible industry in the 1990s. It has often been said that if Apple had opened up its Mac operating system to other hardware manufacturers, that Apple would ...
Doug Vining Well blow me down! Apple has renamed its system iOS : "Formerly known as iPhone OS 4, iOS 4 included patches for.."
Wolfgang, you must be clairvoyant!
Posted: 23 June 2010 at 13:00
Doug Vining I agree that the Open iPhone OS is the big story. With 85% market share they are unlikely to drop the iPhone moniker in two years. Microsoft are already calling their latest mobile offering Windows Phone. Maybe Apple will call theirs iPhone OSfree, but I doubt it!
Posted: 28 October 2009 at 16:41
Wolfgang Grulke You say "There's no such thing as iOS" - remember that this is 2012, it does exist, it has 85% market share!

The point of this MindBullet is APPLE OPENED UP ITS SOFTWARE TO OTHER HARDWARE PLATFORMS! Don't you think that is an 'earth-shattering' business implication?

Many of the mobile phone hardware vendors are struggling and this could be a vital coup for Apple to dominate future markets - profits on the hardware platform will not always be there for Apple either! Remember they made this mistake before and are unlikely to do so again - one hopes.
Posted: 28 October 2009 at 00:00
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